We have helped design dozens of marketing organizations. Typically we enter the scene after a traditional business consultancy has done preliminary strategy, cost, and head-count analyses, and our role is to work with the CMO to create and implement a new structure, operating model, and capability-building program. Though we believe there is no ideal organizational blueprint, our experience does suggest a set of operational and design principles that any organization can apply.
Companies are increasingly enhancing the value of their products by creating customer experiences. Some deepen the customer relationship by leveraging what they know about a given customer to personalize offerings. Others focus on the breadth of the relationship by adding touchpoints. Our research shows that high-performing brands do both—providing what we call “total experience.” In fact, we believe that the most important marketing metric will soon change from “share of wallet” or “share of voice” to “share of experience.”
Cake is often served as a celebratory dish on ceremonial occasions, such as weddings, anniversaries, and birthdays. There are countless cake recipes; some are bread-like, some are rich and elaborate, and many are centuries old. Cake making is no longer a complicated procedure; while at one time considerable labor went into cake making (particularly the whisking of egg foams), baking equipment and directions have been simplified so that even the most amateur of cooks may bake a cake.
Marketing historically has marched to its own drummer, at best unevenly supporting strategy handed down from headquarters and, more commonly, pursuing brand or marketing goals (such as growing brand equity) that were not directly related to the overall business strategy. Today high-performing marketing leaders don’t just align their department’s activities with company strategy; they actively engage in creating it. From 2006 to 2013, our surveys show, marketing’s influence on strategy development increased by 20 percentage points. And when marketing demonstrates that it is fighting for the same business objectives as its peers, trust and communication strengthen across all functions and, as we shall see, enable the collaboration required for high performance.

This is the perfect coffee cake. The lightly tangy raspberry gives a pop of flavor and the decadent cream cheese filling provides texture for a rich, moist cake. Be sure to use raspberry preserves; jam or jelly will sink to the bottom of the pan during cooking. A springform pan allows this cake to rise for a beautiful presentation. Enjoy with family and friends in the morning with coffee or as a snack in the afternoon.

Add value. That’s the secret. It’s not really a secret at all. We've already talked about it throughout this piece. Although when you look at some of the marketing companies engage in you wonder if they’re purposely avoiding the obvious. We skip advertising when it provides little to no value. If you want to learn about advertising that doesn’t get skipped, find a skateboarder and ask him if you can watch him look through a skateboard magazine. You’ll see that he spends as much time looking at the ads as he does looking at the articles and photos. Or check out The Berrics website. Much of the content is advertisements, but skaters don’t skip these videos, they watch them just like they watch the other videos, because they’re getting the value they want--good skating. As a skater I’d like to say skateboard companies pioneered content marketing decades ago, but I know they were only doing what came naturally, and selling more product was secondary to the fun of creating videos and magazines. If you want to hire someone onto your marketing team who understands content marketing intuitively, hiring a skateboarder might not be a bad step.
Top brands excel at delivering all three manifestations of brand purpose—functional benefits, or the job the customer buys the brand to do (think of the pick-me-up Starbucks coffee provides); emotional benefits, or how it satisfies a customer’s emotional needs (drinking coffee is a social occasion); and societal benefits, such as sustainability (when coffee is sourced through fair trade). Consider the Unilever Sustainable Living Plan, which defines a set of guiding principles for sustainable growth that emphasize improving health, reducing environmental impact, and enhancing livelihoods. The plan lies at the heart of all Unilever’s brand strategies, as well as its employee and operational strategies.
Organizational orientation: In this sense, a firm's marketing department is often seen as of prime importance within the functional level of an organization. Information from an organization's marketing department would be used to guide the actions of other department's within the firm. As an example, a marketing department could ascertain (via marketing research) that consumers desired a new type of product, or a new usage for an existing product. With this in mind, the marketing department would inform the R&D department to create a prototype of a product/service based on consumers' new desires.
Add value. That’s the secret. It’s not really a secret at all. We've already talked about it throughout this piece. Although when you look at some of the marketing companies engage in you wonder if they’re purposely avoiding the obvious. We skip advertising when it provides little to no value. If you want to learn about advertising that doesn’t get skipped, find a skateboarder and ask him if you can watch him look through a skateboard magazine. You’ll see that he spends as much time looking at the ads as he does looking at the articles and photos. Or check out The Berrics website. Much of the content is advertisements, but skaters don’t skip these videos, they watch them just like they watch the other videos, because they’re getting the value they want--good skating. As a skater I’d like to say skateboard companies pioneered content marketing decades ago, but I know they were only doing what came naturally, and selling more product was secondary to the fun of creating videos and magazines. If you want to hire someone onto your marketing team who understands content marketing intuitively, hiring a skateboarder might not be a bad step.

Companies are increasingly enhancing the value of their products by creating customer experiences. Some deepen the customer relationship by leveraging what they know about a given customer to personalize offerings. Others focus on the breadth of the relationship by adding touchpoints. Our research shows that high-performing brands do both—providing what we call “total experience.” In fact, we believe that the most important marketing metric will soon change from “share of wallet” or “share of voice” to “share of experience.”

Grab a fresh baguette for dinner on your way home. Choose from rows of fresh-baked sandwich breads still steaming in their bags. See our famous cakes, pies, pastries, tarts, and cookies being pulled from the oven throughout the day. Whether you're satisfying a sweet tooth or shopping for a special occasion, this is the place to find delicious fresh-baked breads, decadent desserts, indulgent cupcakes, or gourmet cookies.


Gigi’s Classic Gourmet Cake Selection is a delicious expansion of our world-famous cupcake flavors! These 8-inch cakes are baked fresh daily and always with the highest quality ingredients.  They include flavors that put Gigi’s on the map, including Scarlett’s Red Velvet, Strawberry Shortcake, Double Stuff Oreo and more! Gigi’s cakes are perfect for larger or more formal gatherings and make great gifts for anyone!  Contact Us and let one of our customer relationship experts help you choose the perfect cake for your party!

This might just be the most decadently delicious Guinness chocolate cake recipe a St. Patrick’s Day celebration has ever seen. If nothing else, it serves as further proof that Guinness and chocolate are a match made in dessert heaven. As impressive as it may look and taste, this is a surprisingly easy cake to prepare. We opted for a bundt in developing this Guinness chocolate cake keeps in order to keep it simple to make and to ensure a perfectly moist final product. Guinness stout in the cake better makes for an added layer of rich chocolatey depth, while two boozy glazes—an Irish cream chocolate glaze and an Irish whiskey drizzle—really take this chocolate bundt cake to the next level. 


^ Banting, P.M. & Ross, R.E., "The marketing mix: A Canadian perspective," Journal of the Academy of Marketing Science, vol. 1, no. 1, 1973, doi:10.1007/BF02729310; van Waterschoot, W. and van den Bulte, C., "The 4P Classification of the Marketing Mix Revisited," Journal of Marketing, Vol. 56, No. 4, 1992, p. 84; see also Culliton's original article in Culliton, J. The Management of Marketing Costs, Research Bulletin, Harvard University, 1948
When the Dancing With the Stars judge was deciding on a wedding cake for her July nuptials to the NHL star, she pictured a “simple, elegant design,” cake decorator Kayla Carey told PEOPLE of the dessert covered with all-white buttercream frosting and embellished with a cascade of fresh flowers. “As far as flavors go, Julianne lives a pretty healthy lifestyle and didn’t want anything too heavy,” said Carey. “Each tier was four layers of cake with a layer of strawberries and cream, a layer of blackberries and cream and a layer of raspberries and cream.”
A broad array of skills and organizational tiers and functions are represented within each category. CMOs and other marketing executives such as chief experience officers and global brand managers increasingly operate as the orchestrators, assembling cross-functional teams from these three classes of talent to tackle initiatives. Orchestrators brief the teams, ensure that they have the capabilities and resources they need, and oversee performance tracking. To populate a team, the orchestrator and team leader draw from marketing and other functions as well as from outside agencies and consulting firms, balancing the mix of think, do, and feel capabilities in accordance with the team’s mission. (See the interactive exhibit “The Orchestrator Model.”)
All 52 8” Cakes 6 Bread 0 Cakes 0 Chef's Choice 0 Customer favorites 0 Danish 0 Drinks 0 Full Month Cakes 5 Hot Espresso 0 Hot Teas 0 Iced Espresso 0 Iced Teas 0 Individual Cake 10 Mooncakes 0 Multigrain 0 Non-Caffeinated 0 Pastries 12 Puff Pastry 0 Savory Bread 0 Sea Salt Beverages 0 Seasonal 0 Sliced Cake 8 Slushes & Smoothies 0 Sponge Cake 11 Sweet Bread 0 Toast 0 Top Picks 0 Yudane 0 Add Ons 0

For almost ninety years The Model Bakery has been a Napa Valley mainstay, serving discerning residents and visitors alike. Offering the best breads, pastries and coffee, it all began at the flagship Main Street location in St. Helena, then branched out to the Oxbow Public Market in Napa and is now operating in the newly opened Mini Model in Yountville.
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