Though Scruggs’s style for her December 12 wedding to the E! News co-host leaned toward traditional, she wanted a contemporary cake – not a problem for Fancy Cakes by Lauren, a Dallas bakery. After studying the bride’s Pinterest boards, baker/owner Lauren Kitchens dreamed up a glamorous six-tier confection that was “light and ethereal,” she said. The buttercream-covered layers (amaretto with toffee filling and vanilla with salted caramel mousse) were decorated with hand-made deep pink sugar flowers, lace appliqués made from fondant and paper thin ombré chocolate ruffles.
^ Hunt, Shelby D. and Goolsby, Jerry, "The Rise and Fall of the Functional Approach to Marketing: A Paradigm Displacement Perspective," in Historical Perspectives in Marketing: Essays in Honour of Stanley Hollander, Terence Nevett and Ronald Fullerton (eds), Lexington, MA, Lexington Books, pp 35-37, sdh.ba.ttu.edu/Rise%20and%20Fall%20(88).pdf; Wilkie, W. L. and Moore, E.S., "Scholarly Research in Marketing: Exploring the “4 Eras” of Thought Development," Journal of Public Policy and Marketing, Vol. 22, No. 2, 2003, p. 123; Constantinides, E., "The Marketing Mix Revisited: Towards the 21st Century Marketing," Journal of Marketing Management, Vol. 22, 2006, pp 407-438,
Gigi’s masterpiece collection requires all the tricks of the trade! These completely customizable, extravagant cake designs can incorporate pictures, company logos, 3D objects and more! Only the most skilled may enter the decorator’s workshop to create these beautifully designed, artfully crafted combinations.  Due to the intricacies of the Masterpiece Collection, these cakes are only available for purchase through your local Gigi’s location. Contact Us Now to see if your local Gigi’s can create your Custom Masterpiece!
Your marketing team will check out competitors’ product prices, or use focus groups and surveys, to estimate how much your ideal customer is willing to pay. Price it too high, and you’ll lose out on a solid customer base. Price it too low, and you might lose more money than you gain. Fortunately, marketers can use industry research and consumer analysis to gauge a good price range.
Some bakeries provide services for special occasions (such as weddings, birthday parties, anniversaries, or even business events) or for people who have allergies or sensitivities to certain foods (such as nuts, peanuts, dairy or gluten). Bakeries can provide a wide range of cakes designs such as sheet cakes, layer cakes, tiered cakes, and wedding cakes. Other bakeries may specialize in traditional or hand made types of bread made with locally milled flour, without flour bleaching agents or flour treatment agents, baking what is sometimes referred to as artisan bread.[1]
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