If you have lots of connections on LinkedIn and you're not really posting on there, start immediately. You can reach a large audience, especially when your posts go viral. This is a great place to convey the entrepreneurial journey. Talk about your challenges and tell stories. The more effective your stories, the larger your potential reach when you go viral.
We’re glad the actress and her political-activist fiancé didn’t elope as originally planned – because then she and Montilio’s Baking Company of Boston would never have designed this gorgeous four-tiered cake! Feeding about 250 guests, including Julia Louis-Dreyfus and Larry David, who attended the couple’s August 2 nuptials at the Kennedy compound in Hyannis Port, Massachusetts, the pale pink confection featured white cake with white buttercream and hand-painted blue flowers etched in gold.
This refers to how the product gets to the customer; the distribution channels and intermediaries such as wholesalers and retailers who enable customers to access products or services in a convenient manner. This third P has also sometimes been called Place, referring to the channel by which a product or service is sold (e.g. online vs. retail), which geographic region or industry, to which segment (young adults, families, business people), etc. also referring to how the environment in which the product is sold in can affect sales.
On the day of their May 6 nuptials in Devon, England, the British Olympic diver surprised Black with a five-tier, red, white and blue cake made by U.K. bakery Crumbs & Doilies. The dessert featured layers of banana chocolate chip cake (Daley’s favorite) and carrot cake (Black’s favorite) and each tier had its own unique patriotic design, including one decorated with white chocolate bark made by Daley himself. 
As companies expand internationally, they inevitably reorganize to better balance the benefits of global scale with the need for local relevance. Our research shows that, as a result, the vast majority of brands are led much more centrally today than they were a few years ago. Companies are removing middle, often regional, layers and creating specialized “centers of excellence” that guide strategy and share best practices while drawing on needed resources wherever, and at whatever level, they exist in the organization. As companies pursue this approach, roles and processes need to be adapted.
For almost ninety years The Model Bakery has been a Napa Valley mainstay, serving discerning residents and visitors alike. Offering the best breads, pastries and coffee, it all began at the flagship Main Street location in St. Helena, then branched out to the Oxbow Public Market in Napa and is now operating in the newly opened Mini Model in Yountville.
However, identifying the right strategies to market your business is often likened to rocket science. How do you get your message to the right audience and do it effectively? How do you boost visibility and increase sales while sustaining a profit with a converting offer? Today, with so much vying for our attention from social media, to search engine optimization, blogging and pay-per-click advertising, it's easy to see why most are ready to pull their hair out.
Companies are increasingly enhancing the value of their products by creating customer experiences. Some deepen the customer relationship by leveraging what they know about a given customer to personalize offerings. Others focus on the breadth of the relationship by adding touchpoints. Our research shows that high-performing brands do both—providing what we call “total experience.” In fact, we believe that the most important marketing metric will soon change from “share of wallet” or “share of voice” to “share of experience.”
A number of scholars and practitioners have argued that marketers have a greater social responsibility than simply satisfying customers and providing them with superior value. Instead, marketing activities should strive to benefit society's overall well-being. Marketing organisations that have embraced the societal marketing concept typically identify key stakeholder groups such as employees, customers, and local communities. They should consider the impact of their activities on all stakeholders. Companies that adopt a societal marketing perspective typically practice triple bottom line reporting whereby they publish social impact and environmental impact reports alongside financial performance reports. Sustainable marketing or green marketing is an extension of societal marketing.[32]
Filled with banana cream, topped with peanut butter buttercream, and drizzled with chocolate, these cupcakes are outrageously rich. Skip the buttercream and turn these cupcakes into "muffins." You can use the base of the cupcake batter and add chopped pecans, shredded coconut and dried fruit for a morning pick-me up. These cupcakes are small but pack in flavor and texture with the banana cream filling and peanut butter buttercream hitting both sweet and savory notes.    
Cakes may be classified according to the occasion for which they are intended. For example, wedding cakes, birthday cakes, cakes for first communion, Christmas cakes, Halloween cakes, and Passover plava (a type of sponge cake sometimes made with matzo meal) are all identified primarily according to the celebration they are intended to accompany. The cutting of a wedding cake constitutes a social ceremony in some cultures. The Ancient Roman marriage ritual of confarreatio originated in the sharing of a cake.
This decadent chocolate sheet cake is a prime choice for a Kentucky Derby viewing party—or any party, for that matter. The richness of this moist, buttermilk chocolate cake is intensified by utilizing the molasses notes of brown sugar (in addition to granulated sugar) and adding a generous sprinkling of chocolate chips in the batter. And then, you top the cake with an insanely delicious bourbon buttercream, candied walnuts, and a chocolate drizzle. Yeah, it's some kind of wonderful. Get the Recipe: Derby Cake How to Make a Unicorn Cake How to Make Shortcut Carrot Sheet Cake How to Make a La La Land Cake
Webpages. What’s the difference between a normal webpage and a webpage that is content marketing? Consider The Beginner’s Guide to SEO from Moz, a provider of SEO related tools and resources. This resource, offered for free, has been viewed millions of times, bringing in countless customers who otherwise might never have stumbled across Moz and the services they offer. Or take a look at a case study from the design firm Teehan+Lax. Most case studies are boring. Their case studies are fascinating. That’s the difference between simply putting content on your website, and content marketing.
Complex matrixed organizational structures—like those captured in traditional, rigid “Christmas tree” org charts—are giving way to networked organizations characterized by flexible roles, fluid responsibilities, and more-relaxed sign-off processes designed for speed. The new structures allow leaders to tap talent as needed from across the organization and assemble teams for specific, often short-term, marketing initiatives. The teams may form, execute, and disband in a matter of weeks or months, depending on the task.

Cake is often served as a celebratory dish on ceremonial occasions, such as weddings, anniversaries, and birthdays. There are countless cake recipes; some are bread-like, some are rich and elaborate, and many are centuries old. Cake making is no longer a complicated procedure; while at one time considerable labor went into cake making (particularly the whisking of egg foams), baking equipment and directions have been simplified so that even the most amateur of cooks may bake a cake.


A number of scholars and practitioners have argued that marketers have a greater social responsibility than simply satisfying customers and providing them with superior value. Instead, marketing activities should strive to benefit society's overall well-being. Marketing organisations that have embraced the societal marketing concept typically identify key stakeholder groups such as employees, customers, and local communities. They should consider the impact of their activities on all stakeholders. Companies that adopt a societal marketing perspective typically practice triple bottom line reporting whereby they publish social impact and environmental impact reports alongside financial performance reports. Sustainable marketing or green marketing is an extension of societal marketing.[32]
For the talk-show host and her now-husband, who exchanged vows on June 21 at Topping Rose House in Bridgehampton, New York, it was important to finish off the multi-course reception meal with a cake that was delicious but light. The perfect ending turned out to be a three-tier strawberry-lemon cake paired with the hotel’s house-made lemon thyme and strawberry sorbets. The strawberries couldn’t have been any fresher: The hotel restaurant, overseen by Top Chef’s Tom Colicchio, grows its own out back.

A firm employing a product orientation is mainly concerned with the quality of its own product. A product orientation is based on the assumption that, all things being equal, consumers will purchase products of a superior quality. The approach is most effective when the firm has deep insights into customers and their needs and desires derived from research and (or) intuition and understands consumers' quality expectations and price they are willing to pay. For example, Sony Walkman and Apple iPod were innovative product designs that addressed consumers' unmet needs. Although the product orientation has largely been supplanted by the marketing orientation, firms practising a product orientation can still be found in haute couture and in arts marketing.[23][24]


To understand what separates the strategies and structures of superior marketing organizations from the rest, EffectiveBrands (now Millward Brown Vermeer)—in partnership with the Association of National Advertisers, the World Federation of Advertisers, Spencer Stuart, Forbes, MetrixLab, and Adobe—initiated Marketing2020, which to our knowledge is the most comprehensive marketing leadership study ever undertaken. Coauthor Keith Weed, the CMO of Unilever, is the chairman of the initiative’s advisory board. To date the study has included in-depth qualitative interviews with more than 350 CEOs, CMOs, and agency heads, and over a dozen CMO roundtables in cities worldwide. We also conducted online quantitative surveys of 10,000-plus marketers from 92 countries. The surveys encompassed more than 80 questions focusing on marketers’ data analytics capabilities, brand strategy, cross-functional and global interactions, and employee training.
The Broadway star’s country-themed California wedding featured a cake inspired by her favorite Kentucky dessert: Derby Pie. The confection was a 3-tier, gluten-free chocolate cake with bourbon pecan mousse filling layered with chocolate chips. The frosting on the cake was a vanilla bean buttercream, which was drizzled with bourbon confectioners’ glaze to create the trendy drip look on top. 
On July 7, 1928, a bakery in Chillicothe, Missouri introduced pre-cut bread using the automatic bread-slicing machine, invented by Otto Frederick Rohwedder. While the bread initially failed to sell, due to its "sloppy" aesthetic, and the fact it went stale faster,[3] it later became popular. In World War II bread slicing machines were effectively banned, as the metal in them was required for wartime use. When they were requisitioned, creating 100 tonnes of metal alloy, the decision proved very unpopular with housewives.[4]
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