This decadent chocolate sheet cake is a prime choice for a Kentucky Derby viewing party—or any party, for that matter. The richness of this moist, buttermilk chocolate cake is intensified by utilizing the molasses notes of brown sugar (in addition to granulated sugar) and adding a generous sprinkling of chocolate chips in the batter. And then, you top the cake with an insanely delicious bourbon buttercream, candied walnuts, and a chocolate drizzle. Yeah, it's some kind of wonderful. Get the Recipe: Derby Cake How to Make a Unicorn Cake How to Make Shortcut Carrot Sheet Cake How to Make a La La Land Cake
If you’ve ever slogged your way through reading a piece of marketing and only finished reading because you had to, then you’ve experienced bad content marketing. When I speak to companies about content marketing I tell them that content is good if they genuinely want to read it. Content is great if they’re willing to pay to read it. If you want to see great examples of content, just look at what you’ve paid to read, watch, or listen to lately. If you watched The Lego Movie this year, you saw one of the greatest examples of content marketing to date. Oh, you thought they made that movie in order to sell movie tickets? Think again. That was a 100 minute toy commercial, and rather than using a DVR to skip it you paid good money to watch it. Is it any coincidence that Lego recently leapfrogged Mattel, the creators of Barbie, to become the largest toy company in the world? You may not have the budget to make a feature film to promote your company, but you can still give potential customers valuable information.
A cake can fall, whereby parts of it sink or flatten, when baked at a temperature that is too low or too hot,[20][21] when it has been underbaked[21] and when placed in an oven that is too hot at the beginning of the baking process.[22] The use of excessive amounts of sugar, flour, fat or leavening can also cause a cake to fall.[22][23] A cake can also fall when subjected to cool air that enters an oven when the oven door is opened during the cooking process.[24]
A firm often performs this by producing a perceptual map, which denotes similar products produced in the same industry according to how consumers perceive their price and quality. From a product's placing on the map, a firm would tailor its marketing communications to suit meld with the product's perception among consumers, and its position among competitors' offering.
Some varieties of cake are widely available in the form of cake mixes, wherein some of the ingredients (usually flour, sugar, flavoring, baking powder, and sometimes some form of fat) are premixed, and the cook needs add only a few extra ingredients, usually eggs, water, and sometimes vegetable oil or butter. While the diversity of represented styles is limited, cake mixes do provide an easy and readily available homemade option for cooks who are not accomplished bakers.
We’re glad the actress and her political-activist fiancé didn’t elope as originally planned – because then she and Montilio’s Baking Company of Boston would never have designed this gorgeous four-tiered cake! Feeding about 250 guests, including Julia Louis-Dreyfus and Larry David, who attended the couple’s August 2 nuptials at the Kennedy compound in Hyannis Port, Massachusetts, the pale pink confection featured white cake with white buttercream and hand-painted blue flowers etched in gold.
This incredibly moist bundt cake gains its strong apple flavor from shredded Granny smith apples baked into the batter, as well as a concentrated apple liquid that is used to create the cake’s sweet-tart apple and cream cheese glaze. Get the Recipe: Apple Bundt Cake with Apple-Cream Cheese Glaze  How to Make Peach Upside-Down Cake How to Make Coconut Cake
This refers to the process of setting a price for a product, including discounts. The price need not be monetary; it can simply be what is exchanged for the product or services, e.g. time, energy, or attention or any sacrifices consumers make in order to acquire a product or service. The price is the cost that a consumer pays for a product—monetary or not. Methods of setting prices are in the domain of pricing science.

Create this stellar constellation-inspired Zodiac Cake using boxed cake mix, and just a little craftiness. The colorful astrological layer cake is fun to assemble and decorate, and would make for an awesome birthday centerpiece.  Get the Recipe: Zodiac Cake How to Make a Unicorn Cake How to Make a La La Land Cake WTF Do King Cakes Have Babies Inside?
“When one of the brides is a WNBA star you need a tall cake!!” Betsy Thorleifson, the baker behind Nine Cakes in Brooklyn, wrote of the 11-tier dessert she created for Donne and the Olympian’s big day. During the reception, which was put on by The Knot’s Dream Wedding franchise, the wedding cake standing at 6’5″ tall (the same height as Donne!) was wheeled onto the dance floor. 
The Chartered Institute of Marketing defines marketing as "the management process responsible for identifying, anticipating and satisfying customer requirements profitably."[6] A similar concept is the value-based marketing which states the role of marketing to contribute to increasing shareholder value.[7] In this context, marketing can be defined as "the management process that seeks to maximise returns to shareholders by developing relationships with valued customers and creating a competitive advantage."[7]
At my own company we’ve used content marketing to grow more than 1,000% over the past year. Potential clients find our content, find value in it, and by the time they contact us they’re already convinced they want to work with us. We don’t have to engage in any high pressure sales tactics, it’s merely a matter of working out details, signing an agreement, and getting started. The trust that usually needs to be built up during an extensive sales cycle has already been created before we know the potential client exists.

The "marketing mix" gained widespread acceptance with the publication, in 1960, of E. Jerome McCarthy's text, Basic Marketing: A Managerial Approach which outlined the ingredients in the mix as the memorable 4 Ps, namely product, price, place and promotion.[41] The marketing mix is based upon four controllable variables that a company manages in its effort to satisfy the corporation's objectives as well as the needs and wants of a target market.[37] Once there is understanding of the target market's interests, marketers develop tactics, using the 4Ps, to encourage buyers to purchase product. The successful use of the model is predicated upon the degree to which the target market's needs and wants have been understood, and the extent to which marketers have developed and correctly deployed the tactics. Today, the marketing mix or marketing program is understood to refer to the "set of marketing tools that the firm uses to pursue its marketing objectives in the target market".[42]
What does it take to do that? Simply put, you have to take a step back for a moment. You have to analyze and understand the basic mechanics of your message and how to effectively reach a larger audience without losing your shirt. The secret to all of this? No matter what marketing strategy you use, if you don't have an effective sales funnel and optimize your conversions, you'll just be throwing money away.
Some varieties of cake are widely available in the form of cake mixes, wherein some of the ingredients (usually flour, sugar, flavoring, baking powder, and sometimes some form of fat) are premixed, and the cook needs add only a few extra ingredients, usually eggs, water, and sometimes vegetable oil or butter. While the diversity of represented styles is limited, cake mixes do provide an easy and readily available homemade option for cooks who are not accomplished bakers.
Our research has identified five drivers of organizational effectiveness. The leaders of high-performing companies connect marketing to the business strategy and to the rest of the organization; inspire their organizations by engaging all levels with the brand purpose; focus their people on a few key priorities; organize agile, cross-functional teams; and build the internal capabilities needed for success.

Marketing communications mix is used to reach, engage, provoke audience-centered conversations. It consists of 5 tools, which are 1)Advertising, 2)Sales & Promotion, 3)Public Relations, 4)Direct Marketing and 5)Personal Selling. The types of messages that are enhanced can be 1)Informational, 2)Emotional, 3)User-generated, or/and 4)Brand content. The last main component of MC mix is Media, which corresponds to the channel used to send the message. Media is divided into 3 categories, and these are media by 1)Form, 2)Source and 3)Functionality.


Later, during the post-war boom, other American companies (notably General Mills) developed this idea further, marketing cake mix on the principle of convenience, especially to housewives. When sales dropped heavily in the 1950s, marketers discovered that baking cakes, once a task at which housewives could exercise skill and creativity, had become dispiriting. This was a period in American ideological history when women, retired from the war-time labor force, were confined to the domestic sphere, while still exposed to the blossoming consumerism in the US.[9] This inspired psychologist Ernest Dichter to find a solution to the cake mix problem in frosting.[10] Since making the cake was so simple, housewives and other in-home cake makers could expend their creative energy on cake decorating inspired by, among other things, photographs in magazines of elaborately decorated cakes.
As of 2015, approximately 70 percent of U.S. adults shop online at least monthly, and 33 percent shop online every week. Experts expect online sales in the United States to increase from $445 billion in 2017 to over $600 billion in 2020 and over $1 trillion by 2027. Taking these statistics into consideration, it is vital for marketers to use online tools such as social media and digital advertising, both on website and mobile device applications, and internet forums. Considering an appropriate distribution channel for products purchased online is also an important step. Online marketing is a critical element of a complete marketing strategy.
During the 1940s, the discipline of marketing was in transition. Interest in the functional school of thought, which was primarily concerned with mapping the functions of marketing was waning while the managerial school of thought, which focussed on the problems and challenges confronting marketers was gaining ground.[34] The concept of marketers as "mixers of ingredients," was first introduced by James Culliton, a Professor at Harvard Business School.[35] At this time theorists began to develop checklists of the elements that made up the marketing mix, however, there was little agreement as to what should be included in the list. Many scholars and practitioners relied on lengthy classifications of factors that needed to be considered to understand consumer responses.[36] Neil Borden developed a complicated model in the late 1940s, based upon at least twelve different factors.[37]

The This Is Us star and his new bride—who were married on Oct. 28 during an emotional outdoor ceremony—chose a pink ombre look for their three-tier confection for a very special reason. The design created by Sweet Lady Jane bakery intentionally mirrored the rose petals that covered the aisle at their wedding—both the aisle and the cake transitioned from dark pink to white.


Lochel's happened to be the bakery that was included with our reception package at Spring Mill. However, we have lived in the Hatboro area our whole lives and used them for bridal shower and baby shower cakes over the years. They never disappoint! Their new little tasting room is adorable. Everyone I have dealt with at the store has been great! I was so happy that they were the bakery attached with spring mill!
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