We believe the world would be a better place if marketers had the tools to better connect with people. The leading brands of the world, and the marketing professionals who lead them, turn to us for right-time decisions that allow them to optimize their message and marketing mix to increase campaign performance, sales and engagement. Our cutting-edge software, powered by more than 100 Trillion data points, delivers PersonCentricTM insights that reduce inefficiency and improve the overall consumer experience.


Despite cultural and geographic obstacles, our high-performing marketers avoid such breakdowns for the most part. Their leaders excel at linking their departments to general management and other functions. They create a tight relationship with the CEO, making certain that marketing goals support company goals; bridge organizational silos by integrating marketing and other disciplines; and ensure that global, regional, and local marketing teams work interdependently.
When the Dancing With the Stars judge was deciding on a wedding cake for her July nuptials to the NHL star, she pictured a “simple, elegant design,” cake decorator Kayla Carey told PEOPLE of the dessert covered with all-white buttercream frosting and embellished with a cascade of fresh flowers. “As far as flavors go, Julianne lives a pretty healthy lifestyle and didn’t want anything too heavy,” said Carey. “Each tier was four layers of cake with a layer of strawberries and cream, a layer of blackberries and cream and a layer of raspberries and cream.”
Grocery stores and supermarkets, in many countries, sell prepackaged or pre-sliced bread, cakes, and other pastries. They can also offer in-store baking and basic cake decoration.[2] Nonetheless, many people still prefer to get their baked goods from a small artisanal bakery, either out of tradition, the availability of a greater variety of baked goods, or due to the higher quality products characteristic of the trade of baking.[1]
A Lancashire Courting Cake is a fruit-filled cake baked by a fiancée for her betrothed. The cake has been described as "somewhere between a firm sponge – with a greater proportion of flour to fat and eggs than a Victoria sponge cake – and a shortbread base and was proof of the bride-to-be's baking skills". Traditionally it is a two-layer cake filled and topped with strawberries or raspberries and whipped cream.[15]
Poke cake meets pound cake in this must-make spring dessert. A perfectly moist, dense vanilla pound cake (with a delightful hint of almond) is filled with a fresh strawberry filling—adding to the cake's tender crumb and providing the perfect fruity sweet-tart flavor balance. Finish the whole thing off with an eye-catching fresh strawberry glaze, and you have a supremely awesome cake on your hands. Be warned, if you share this pound cake with friends, you'll need to be ready to share the recipe as well. 
Marketing historically has marched to its own drummer, at best unevenly supporting strategy handed down from headquarters and, more commonly, pursuing brand or marketing goals (such as growing brand equity) that were not directly related to the overall business strategy. Today high-performing marketing leaders don’t just align their department’s activities with company strategy; they actively engage in creating it. From 2006 to 2013, our surveys show, marketing’s influence on strategy development increased by 20 percentage points. And when marketing demonstrates that it is fighting for the same business objectives as its peers, trust and communication strengthen across all functions and, as we shall see, enable the collaboration required for high performance.
Gigi’s Classic Gourmet Cake Selection is a delicious expansion of our world-famous cupcake flavors! These 8-inch cakes are baked fresh daily and always with the highest quality ingredients.  They include flavors that put Gigi’s on the map, including Scarlett’s Red Velvet, Strawberry Shortcake, Double Stuff Oreo and more! Gigi’s cakes are perfect for larger or more formal gatherings and make great gifts for anyone!  Contact Us and let one of our customer relationship experts help you choose the perfect cake for your party!
When it came time to pick out a wedding cake for her March 14 nuptials, Spears put her trust in New Orleans bakery The Cocoa Bean, where she’s been a regular for years. The singer, whose fiancé and assistant were on the cake committee since she was out of town, sent a picture and told the bakers, “This is the idea I want. Just run with it and do your thing.” That thing turned out to be a traditional vanilla and almond cake covered in vanilla-bean buttercream and edible roses.
At the Dancing with the Stars pros’ July wedding in Long Island, New York, the couple’s cake certainly took center stage. Made by pastry chef Daniel Andreotti, the four-tier stunner featured a twirling cascade of pink and white flowers and hundreds — if not thousands — of shimmery pearls. “There are so many flowers and candles and crystals everywhere,” the bride said while planning their big day. “I wanted the entire celebration to be super-chic and glamorous. I just wanted it to be just so pure and gorgeous.”
The 'marketing concept' proposes that in order to satisfy the organizational objectives, an organization should anticipate the needs and wants of potential consumers and satisfy them more effectively than its competitors. This concept originated from Adam Smith's book The Wealth of Nations,  but would not become widely used until nearly 200 years later.[11] Marketing and Marketing Concepts are directly related.
"Place" in The Four P's of marketing refers to how and where products are sold. Consumer product companies, for example, sell to wholesalers who, in turn, sell to retailers. In the industrial market, the buying process is longer and involves more decision makers. Some companies also sell products or services on a local level, while others sell nationally and even internationally. Some companies only sell their products or services online. All distribution decisions are part of the overall marketing process.
This colorful unicorn-inspired layer cake is the pinnacle of cuteness—perfect for a birthday party or for anyone who’s just super into the current unicorn craze. While this cake is fantastically wow-worthy, and does take some time and loving dedication to construct, you don’t need to be a pastry chef to pull it off. In fact, creating this mythical masterpiece really is totally achievable for a home baker—just follow the instructions and don’t be afraid to have a little fun with it! You’ll be amazed what you can achieve with Vanilla Buttercream Frosting, some colorful candy, and a little bit of fondant.  Get the Recipe: Unicorn Cake Get the Recipe: Vanilla Buttercream Frosting How to Make Lemon Curd Pound Cake How to Make a La La Land Cake
A firm employing a product orientation is mainly concerned with the quality of its own product. A product orientation is based on the assumption that, all things being equal, consumers will purchase products of a superior quality. The approach is most effective when the firm has deep insights into customers and their needs and desires derived from research and (or) intuition and understands consumers' quality expectations and price they are willing to pay. For example, Sony Walkman and Apple iPod were innovative product designs that addressed consumers' unmet needs. Although the product orientation has largely been supplanted by the marketing orientation, firms practising a product orientation can still be found in haute couture and in arts marketing.[23][24]
The Olympic ice dancers were surrounded by greenery at their Michigan wedding at the Planterra Conservatory, so it’s no surprise that their wedding cake had the same elegant, natural touch. The newlyweds opted for a four-layer vanilla cake with raspberry curd and vanilla buttercream decorated with fresh flowers and a painted edible gold crimped edge from Sweet Heather Anne bakery in Ann Arbor.
The country couple tied the knot in Cabo San Lucas, Mexico on Dec. 2 and their cake was just as dreamy as the wedding location. The lovebirds served a four-tier confection from Cabo Cakery with vanilla, red velvet and carrot flavors. And the morning after the festivities, the “Legends” singer shared with Twitter that she was still eating it! “Woke up to the hottest human I’ve ever seen wearing a ring and ate leftover wedding cake for breakfast hello marriage,”she wrote. 
Inspiration is so important that many companies, Unilever among them, have begun measuring employees’ brand engagement as a key performance indicator. Google does this by assessing employees’ “Googliness” in performance appraisals to determine how fully people embrace the company’s culture and purpose. And Zappos famously offers new hires $3,000 to leave after four weeks, effectively cutting loose anyone who is not inspired by the company’s obsessive customer focus.
Podcasts. Michael Hyatt, author of the best-selling book Platform: Get Noticed in a Noisy World, practices what he preaches. His “This is Your Life” podcast is downloaded 250,000 times each month. As Hyatt elaborates on his blog post 4 Reasons You Should Consider Launching Your Own Podcast, “A podcast gives you visibility in a completely different world—primarily iTunes. I have had scores of new people say they had never heard of me until they stumbled onto me in iTunes.” Hyatt gives valuable information and advice in his podcast--all for free. But that podcast leads to more sales of his books, signups for his courses, and requests for him as a speaker.
This refers to how the product gets to the customer; the distribution channels and intermediaries such as wholesalers and retailers who enable customers to access products or services in a convenient manner. This third P has also sometimes been called Place, referring to the channel by which a product or service is sold (e.g. online vs. retail), which geographic region or industry, to which segment (young adults, families, business people), etc. also referring to how the environment in which the product is sold in can affect sales.

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Want to get the word out there and boost your visibility on social media without taking years to build the audience? Then you should certainly leverage influencers. But the key is to find the right influencer. You don't have to go with influencers with millions of followers. You could opt for micro-influencers with tens of thousands or even a hundred thousand followers.
The American Pie star had not one, not two, but three gorgeous cakes at hisMontana wedding. This two-tiered unfrosted cake had a coconut base, almond-flavored top, and was layered with strawberry buttercream and fresh strawberries. The second cake was made with layered crepes, pastry cream, fresh figs, and honey, and the third emulated the flavors of a pecan pie.

The truth is that what got you to this point in business is likely not going to get you to the next level. If you're feeling stuck, join the fray. Most entrepreneurs are so busy working "in" their businesses that they fail to work "on" their businesses. As a result of dealing with the day-to-day operations of a company that includes customer hand-holding, supply-chain demands and more, we often neglect to wield the right marketing strategies that will help fuel our business's growth.
High performers, the study showed, excelled in three areas: integrating data about what customers are doing with an understanding of why they are doing it; communicating a brand purpose (the functional, emotional, and societal benefits of the offering); and delivering a “total experience” to customers. To provide this kind of experience, high performers break down silos and enlist the help of the entire organization. That means they must link marketing strategy tightly to business strategy and to other functions; inspire employees across the company with the brand’s purpose; focus and align around a few key priorities; set up nimble, cross-functional teams; and build internal capabilities through extensive training at all levels.
Videos. Gary Vaynerchuk is a master of content marketing using online video, just take a look at his YouTube channel. He got his start creating videos to promote his family’s wine store and through those videos and other online marketing he eventually grew it to a $45M empire. Videos and podcasts are a largely untapped form of content marketing because people think it’s expensive and hard. But with the falling cost of professional grade equipment creating high quality video and audio content is easier than ever. Amateur video content marketing has been used to sell blenders, launch new dental products, and market Hong Kong visa consulting services. What video could you throw together for your company that might change your fortunes overnight? It might be easier than you think.
Sponge cakes (or foam cakes) are made from whipped eggs, sugar, and flour. They rely primarily on trapped air in a protein matrix (generally of beaten eggs) to provide leavening, sometimes with a bit of baking powder or other chemical leaven added as insurance. Sponge cakes are thought to be the oldest cakes made without yeast. An angel food cake is a white sponge cake that uses only the whites of the eggs and is traditionally baked in a tube pan. The French Génoise is a sponge cake that includes clarified butter. Highly decorated sponge cakes with lavish toppings are sometimes called gateau, the French word for cake.

Inspiration is so important that many companies, Unilever among them, have begun measuring employees’ brand engagement as a key performance indicator. Google does this by assessing employees’ “Googliness” in performance appraisals to determine how fully people embrace the company’s culture and purpose. And Zappos famously offers new hires $3,000 to leave after four weeks, effectively cutting loose anyone who is not inspired by the company’s obsessive customer focus.


Today marketing organizations must leverage global scale but also be nimble, able to plan and execute in a matter of weeks or a few months—and, increasingly, instantaneously. Oreo famously took to Twitter during the blackout at the 2013 Super Bowl, reminding consumers, “You can still dunk in the dark,” making the brand a trending topic during one of the world’s biggest sporting events. That the tweet was designed and approved in minutes was no accident; Oreo deliberately organized and empowered its marketing team for the occasion, bringing agency and brand teams together in a “mission control” room and authorizing them to engage with their audience in real time.
That trusted 13- x 9-inch pan is good for more than just brownies and casseroles. Break it in with these easy sheet cake recipes that are perfect for a special occasion. Skip the hassle of a layer cake, and opt for a simple icing or glaze to top off your cake. From red velvet to strawberry to coconut, there's no shortage of options for your next sheet cake.
This trend became common and soon, baked products were getting sold in streets of Rome, Germany, London and many more. This resulted in a system of delivering the goods to households, as the demand for baked breads and goods significantly increased. This provoked the bakers to establish a place where people could purchase baked goods for themselves. Therefore, in Paris, the first open-air bakery of baked goods was developed and since then, bakeries became a common place to purchase delicious goods and get together around the world. By the colonial era, bakeries were commonly viewed as places to gather and socialize.[2]
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