Typical cake ingredients are flour, sugar, eggs, butter or oil or margarine, a liquid, and leavening agents, such as baking soda or baking powder. Common additional ingredients and flavourings include dried, candied, or fresh fruit, nuts, cocoa, and extracts such as vanilla, with numerous substitutions for the primary ingredients. Cakes can also be filled with fruit preserves, nuts or dessert sauces (like pastry cream), iced with buttercream or other icings, and decorated with marzipan, piped borders, or candied fruit.[1]
Chocolate, caramel, and pecans harmonize perfectly in this stunning chocolate layer cake. Devil's food cake mix with pudding plus chocolate morsels result in brownie-like layers filled and frosted with a jazzed up ready-to-spread fudge frosting. Get the Recipe: Chocolate Turtle Cake How to Make Edible Cookie Dough How to Make Chocolate "Chip" Rice Krispy Treats Coffee Liqueur Affogato with Chocolate Whipped Cream
Marketing research, conducted for the purpose of new product development or product improvement, is often concerned with identifying the consumer's unmet needs.[13] Customer needs are central to market segmentation which is concerned with dividing markets into distinct groups of buyers on the basis of "distinct needs, characteristics, or behaviors who might require separate products or marketing mixes." [14] Needs-based segmentation (also known as benefit segmentation) "places the customers' desires at the forefront of how a company designs and markets products or services." [15] Although needs-based segmentation is difficult to do in practice, it has been proved to be one of the most effective ways to segment a market.[16][13][17] In addition, a great deal of advertising and promotion is designed to show how a given product's benefits meet the customer's needs, wants or expectations in a unique way.[18]
The Olympic ice dancers were surrounded by greenery at their Michigan wedding at the Planterra Conservatory, so it’s no surprise that their wedding cake had the same elegant, natural touch. The newlyweds opted for a four-layer vanilla cake with raspberry curd and vanilla buttercream decorated with fresh flowers and a painted edible gold crimped edge from Sweet Heather Anne bakery in Ann Arbor.
A firm's marketing macro-environment consists of a variety of external factors that manifest on a large (or macro) scale. These are typically economic, social, political or technological phenomena. A common method of assessing a firm's macro-environment is via a PESTLE (Political, Economic, Social, Technological, Legal, Ecological) analysis. Within a PESTLE analysis, a firm would analyze national political issues, culture and climate, key macroeconomic conditions, health and indicators (such as economic growth, inflation, unemployment, etc.), social trends/attitudes, and the nature of technology's impact on its society and the business processes within the society.
Marketing communications mix is used to reach, engage, provoke audience-centered conversations. It consists of 5 tools, which are 1)Advertising, 2)Sales & Promotion, 3)Public Relations, 4)Direct Marketing and 5)Personal Selling. The types of messages that are enhanced can be 1)Informational, 2)Emotional, 3)User-generated, or/and 4)Brand content. The last main component of MC mix is Media, which corresponds to the channel used to send the message. Media is divided into 3 categories, and these are media by 1)Form, 2)Source and 3)Functionality.
Morgan, in Riding the Waves of Change (Jossey-Bass, 1988), suggests that one of the greatest limitations of the 4 Ps approach "is that it unconsciously emphasizes the inside–out view (looking from the company outwards), whereas the essence of marketing should be the outside–in approach". An inside-out approach is the traditional planning approach where the organisation identifies its desired goals and objectives which are often based around what has always been done. Marketing's task then becomes one of "selling" the organisation's products and messages to the "outside" or external stakeholders.[45] In contrast, an outside-in approach first seeks to understand the needs and wants of the consumer.[46]
A broad array of skills and organizational tiers and functions are represented within each category. CMOs and other marketing executives such as chief experience officers and global brand managers increasingly operate as the orchestrators, assembling cross-functional teams from these three classes of talent to tackle initiatives. Orchestrators brief the teams, ensure that they have the capabilities and resources they need, and oversee performance tracking. To populate a team, the orchestrator and team leader draw from marketing and other functions as well as from outside agencies and consulting firms, balancing the mix of think, do, and feel capabilities in accordance with the team’s mission. (See the interactive exhibit “The Orchestrator Model.”)
The Common Language in Marketing website is an ongoing and comprehensive encyclopedia of globally relevant and standardized marketing terms, activities, metrics, and systems. This open-source, curated library of definitions combines the insights of leading marketing academics, industry trade associations, and subject matter experts with input from the broader community. 
Add value. That’s the secret. It’s not really a secret at all. We've already talked about it throughout this piece. Although when you look at some of the marketing companies engage in you wonder if they’re purposely avoiding the obvious. We skip advertising when it provides little to no value. If you want to learn about advertising that doesn’t get skipped, find a skateboarder and ask him if you can watch him look through a skateboard magazine. You’ll see that he spends as much time looking at the ads as he does looking at the articles and photos. Or check out The Berrics website. Much of the content is advertisements, but skaters don’t skip these videos, they watch them just like they watch the other videos, because they’re getting the value they want--good skating. As a skater I’d like to say skateboard companies pioneered content marketing decades ago, but I know they were only doing what came naturally, and selling more product was secondary to the fun of creating videos and magazines. If you want to hire someone onto your marketing team who understands content marketing intuitively, hiring a skateboarder might not be a bad step.
Roses say romance, and that’s exactly what McCarthy and Wahlberg wanted the cake served at their August 31 wedding celebration near Chicago to convey. Covered with 12 dozen cascading red roses that started at the top and wound their way around, the six-tiered, white buttercream cake was a collaborative effort by the couple and baker Alain Roby of All Chocolate Kitchen. The cake was made with alternating layers of red velvet, vanilla custard creme brûlée and Roby’s famous devil’s food cake (a special request from the couple). And those amazing roses? They were made of sugar and edible!
The Common Language in Marketing website is an ongoing and comprehensive encyclopedia of globally relevant and standardized marketing terms, activities, metrics, and systems. This open-source, curated library of definitions combines the insights of leading marketing academics, industry trade associations, and subject matter experts with input from the broader community. 

Videos. Gary Vaynerchuk is a master of content marketing using online video, just take a look at his YouTube channel. He got his start creating videos to promote his family’s wine store and through those videos and other online marketing he eventually grew it to a $45M empire. Videos and podcasts are a largely untapped form of content marketing because people think it’s expensive and hard. But with the falling cost of professional grade equipment creating high quality video and audio content is easier than ever. Amateur video content marketing has been used to sell blenders, launch new dental products, and market Hong Kong visa consulting services. What video could you throw together for your company that might change your fortunes overnight? It might be easier than you think.


It’s no surprise that the fashion-minded Simpson, whose clothing line is a hit, would coordinate her wedding cake with her gown. Playing off the dress’s gold embroidery, the cake – by Joanie and Leigh’s Cakes in Bel Air, California – was covered in an elegant burnished gold fondant, as well as a layer of fluffy Italian meringue buttercream. And instead of having just one flavor combo, Simpson and Johnson, who married July 5, chose two: coconut cake with a coconut cream filling and vanilla cake with mixed berries and cream.
The task-force model is both agile and disciplined. It requires a culture in which central leadership is confident that local teams understand the strategy and will collaborate to execute it. This works well only when everyone in the organization is inspired by the brand purpose and is clear about the goals. Google, Nike, Red Bull, and Amazon all embrace this philosophy. Amazon’s Jeff Bezos captured the ethos when he said at a shareholders’ meeting, “We are stubborn on vision. We are flexible on details.”
A Lancashire Courting Cake is a fruit-filled cake baked by a fiancée for her betrothed. The cake has been described as "somewhere between a firm sponge – with a greater proportion of flour to fat and eggs than a Victoria sponge cake – and a shortbread base and was proof of the bride-to-be's baking skills". Traditionally it is a two-layer cake filled and topped with strawberries or raspberries and whipped cream.[15]
Webpages. What’s the difference between a normal webpage and a webpage that is content marketing? Consider The Beginner’s Guide to SEO from Moz, a provider of SEO related tools and resources. This resource, offered for free, has been viewed millions of times, bringing in countless customers who otherwise might never have stumbled across Moz and the services they offer. Or take a look at a case study from the design firm Teehan+Lax. Most case studies are boring. Their case studies are fascinating. That’s the difference between simply putting content on your website, and content marketing.
When you’re throwing a surprise vow renewal for your wife, you want to make sure she’s going to like everything, including the cake! Bill enlisted Houston’s Who Made the Cake to create a sugar showpiece for the June 2014 affair. Since Jen loves starfish, the cake had a nautical theme, including hand-painted chocolate fondant shells, starfish and coral. The flavor? The tiers alternated between white cake with vanilla buttercream and chocolate-chocolate chip cake with chocolate ganache filling and chocolate fudge buttercream.
The Nike+ suite of personal fitness products and services, for instance, combines a deep understanding of what makes athletes tick with troves of data. Nike+ incorporates sensor technologies embedded in running shoes and wearable devices that connect with the web, apps for tablets and smartphones, training programs, and social networks. In addition to tracking running routes and times, Nike+ provides motivational feedback and links users to communities of friends, like-minded athletes, and even coaches. Users receive personalized coaching programs that monitor their progress. An aspiring first-time half-marathon runner, say, and a seasoned runner rebounding from an injury will receive very different coaching. People are rewarded for good performance, can post their accomplishments on social media, and can compare their performance with—and learn from—others in the Nike+ community.
This vibrant pink layer cake is pure strawberry-on-strawberry goodness, with fresh strawberries going into the cake batter and frosting. One thing to note about the buttercream frosting—it is absolutely bursting with berry flavor, but is easily over-mixed. If you find you've broken your emulsion when whipping this frosting up, no worries. You can simply mix in a little more powdered sugar to restore it. That said, we love how purely strawberry-forward the flavor of this frosting is, so we'd advise being very light-handed when adding extra powdered sugar, as it will dilute the berry flavor. In our opinion, it's better to have a slightly broken frosting that tastes like strawberries than a perfectly pristine frosting that tastes like sugar. 
Impress your holiday guests with a show-stopping cake that tastes as great as it looks on the dessert table. Our favorite festive cake recipes are the perfect way to finish your meal and also transform your dinner table into a jaw-dropping display. From fun fillings and decorative designs to luscious layered cakes and delicate trifles, these gorgeous white cakes are loaded with delicious flavor and spirited holiday fun. Pick your favorite recipe from our collection and get started on a new holiday tradition this year.
^ Constantinides, E., "The Marketing Mix Revisited: Towards the 21st Century Marketing," Journal of Marketing Management, vol. 22, 2006 pp 407-438 Online: http://intranet.fucape.br/uploads/MATERIAIS_AULAS/25112-8.pdf; Dominici, G., "From Marketing Mix to E-Marketing Mix: A Literature Review," International Journal of Business and Management, vol. 9, no. 4. 2009, pp 17-24
Marketers understand that their organizations need an overhaul, and many chief marketing officers are tearing up their org charts. But in our research and our work with hundreds of global marketing organizations, we’ve found that those CMOs are struggling with how to draw the new chart. What does the ideal structure look like? Our answer is that this is the wrong question. A simple blueprint does not exist.
Bakery Nouveau is a feast for the senses. Blocks away, the aroma of fresh baked goods tantalize the nose. Take a bite of anything, and you’ll see why people make special trips to our shops in Burien, West Seattle and Capitol Hill to experience the unforgettable charm of Bakery Nouveau. Get a taste online—then make haste to Bakery Nouveau for a culinary seduction unlike any in Seattle.
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