Public relations (or PR, as an acronym) is the use of media tools by a firm in order to promote goodwill from an organization to a target market segment, or other consumers of a firm's good/service. PR stems from the fact that a firm cannot seek to antagonize or inflame its market base, due to incurring a lessened demand for its good/service. Organizations undertake PR in order to assure consumers, and to forestall negative perceptions towards it.
There are as many types of content marketing as there are types of content--far too many to cover here. My intent is to give you an introduction to content marketing and get you thinking like a content marketer so you’ll see the opportunities all around you. Soon you’ll be coming up with 50 content marketing ideas every day. You won’t be able to stop seeing opportunities to create content. Here are five examples to help your mind start percolating.
Halloween is the perfect time to break out the creativity, and your Halloween cake is the perfect place to start! Whether you start with boxed cake mix and add fun decoration or let us take you start-to-finish through an amazing Halloween cake recipe, there's something for everyone in this inspiring Halloween cake collection. They taste even better than they look, and take little skill to accomplish. Don't get spooked; give one of our Halloween cakes a try!
Special cake flour with a high starch-to-gluten ratio is made from fine-textured, soft, low-protein wheat. It is strongly bleached, and compared to all-purpose flour, cake flour tends to result in cakes with a lighter, less dense texture. Therefore, it is frequently specified or preferred in cakes meant to be soft, light, and/or bright white, such as angel food cake. However, if cake flour is called for, a substitute can be made by replacing a small percentage of all-purpose flour with cornstarch or removing two tablespoons from each cup of all-purpose flour. Some recipes explicitly specify or permit all-purpose flour, notably where a firmer or denser cake texture is desired.
Senior managers across the company can benefit from programs for sharing expertise on consumer habits, competitor strategy, and retail dynamics. Virgin, Starbucks, and other corporations have created intensive “immersion” programs for this purpose. Executives at the director level can profit from advanced courses that focus on strategic considerations such as portfolio management and partnering. We find that senior leaders often gain a lot from digital and social media training, as they’re frequently less well versed in those areas than their junior colleagues are. Appreciating this, companies including Unilever and Diageo have taken their senior leaders to Facebook for training. We’ve collaborated with partners at Google, MSN, and AOL to develop similar programs, including “reverse mentoring,” which pairs very senior managers with younger staffers. Even the CMO can benefit from continued, targeted training. Visa’s Antonio Lucio, for instance, hired a digital native to teach him about social media and monitor his progress.
A fancy-schmancy tower of tiers wouldn’t have matched the country-cool vibe at the July 2 Montana wedding of the Full House star and his photographer girlfriend. Instead, their 100 guests, including his former costars John Stamos, Bob Saget and Candace Cameron Bure, were treated to a more casual cake that was “naked” (no frosting) and homemade (courtesy of the bride’s best friend’s mother). The chocolate layers were filled with salted caramel and the vanilla layers with raspberry sauce. Guests loved it so much, says the bride, “there wasn’t much left!”
Marketers understand that their organizations need an overhaul, and many chief marketing officers are tearing up their org charts. But in our research and our work with hundreds of global marketing organizations, we’ve found that those CMOs are struggling with how to draw the new chart. What does the ideal structure look like? Our answer is that this is the wrong question. A simple blueprint does not exist.
When we asked eight global marketing executives in one organization to list their top five marketing objectives, only two goals made it onto everyone’s list. The remainder was a motley assortment of personal or local objectives. Such misalignment, our data show, increases the farther teams are from an organization’s center of power. With marketing activities ever more dispersed across global companies, that risk must be carefully managed.
As of 2015, approximately 70 percent of U.S. adults shop online at least monthly, and 33 percent shop online every week. Experts expect online sales in the United States to increase from $445 billion in 2017 to over $600 billion in 2020 and over $1 trillion by 2027. Taking these statistics into consideration, it is vital for marketers to use online tools such as social media and digital advertising, both on website and mobile device applications, and internet forums. Considering an appropriate distribution channel for products purchased online is also an important step. Online marketing is a critical element of a complete marketing strategy.
The Economist reported a recent conference in Rome on the subject of the simulation of adaptive human behavior. It shared mechanisms to increase impulse buying and get people "to buy more by playing on the herd instinct." The basic idea is that people will buy more of products that are seen to be popular, and several feedback mechanisms to get product popularity information to consumers are mentioned, including smart-cart technology and the use of Radio Frequency Identification Tag technology. A "swarm-moves" model was introduced by a Florida Institute of Technology researcher, which is appealing to supermarkets because it can "increase sales without the need to give people discounts."
Every Halloween since 1990 The Bakery has hosted Night of 100 Pumpkins. People of all ages carve or paint pumpkins and a panel of artists pick the winners. Petrifying Pumpkins - Peculiar Pumpkins - Pretty Pumpkins - Panoramic Pumpkins and more. over 50 prizes. All prizes are donated by local merchants who generously support our event year after year.