The Greeks invented beer as a leavener, frying fritters in olive oil, and cheesecakes using goat's milk.[4] In ancient Rome, basic bread dough was sometimes enriched with butter, eggs, and honey, which produced a sweet and cake-like baked good.[5] Latin poet Ovid refers his and his brother's birthday party and cake in his first book of exile, Tristia.[6]
Lochel's happened to be the bakery that was included with our reception package at Spring Mill. However, we have lived in the Hatboro area our whole lives and used them for bridal shower and baby shower cakes over the years. They never disappoint! Their new little tasting room is adorable. Everyone I have dealt with at the store has been great! I was so happy that they were the bakery attached with spring mill!
PANS: Pans and how you prepare them matter. Light colored pans (and glass) work the best for baking cakes. Dark metal absorbs heat faster and can result in the bottom and edges of your cake burning. The gold standard for preparing pans is the butter, flour, and parchment method. This is covering the pan in a thin coat of butter, dusting it with flour (or cocoa for chocolate cakes) and then lining the pan with parchment paper made to fit. You can also use my homemade GOOP (my favorite for intricate pans!) or non-stick baking spray.

Inspiration is so important that many companies, Unilever among them, have begun measuring employees’ brand engagement as a key performance indicator. Google does this by assessing employees’ “Googliness” in performance appraisals to determine how fully people embrace the company’s culture and purpose. And Zappos famously offers new hires $3,000 to leave after four weeks, effectively cutting loose anyone who is not inspired by the company’s obsessive customer focus.
“The most beautiful and delicious wedding cake ever!!” the Entourage star, who married Aaron Fox on June 12 in L.A., said on Instagram. “Thank you @cakestudiola Sonia you are a baking genius!” The 4-tiered, flower-adorned confection was presented on a beautiful metallic stand, and next to it stood a fox and squirrel ‘bride and groom’ – a clever tribute to the groom’s last name.
As we have shown, the most effective marketers lead by connecting, inspiring, focusing, and organizing for agility. But none of those activities can be fully accomplished, or sustained, without the continual building of capabilities. Our research shows pronounced differences in training between high- and low-performing companies, in terms of both quantity and quality.
The magical marriage of pudding or custard and cake in one recipe results in a cake more moist and flavorful than any standard chocolate or vanilla cake, angel food cake, or even pound cake. These cakes don’t need piles of sugary icing because they already have dynamic flavor. Each bite is a combination of warm cake and rich filling; creating an irresistible texture. If you want a decadent dessert with a simple recipe, a custard or pudding cake is sure to satisfy.   
Later, during the post-war boom, other American companies (notably General Mills) developed this idea further, marketing cake mix on the principle of convenience, especially to housewives. When sales dropped heavily in the 1950s, marketers discovered that baking cakes, once a task at which housewives could exercise skill and creativity, had become dispiriting. This was a period in American ideological history when women, retired from the war-time labor force, were confined to the domestic sphere, while still exposed to the blossoming consumerism in the US.[9] This inspired psychologist Ernest Dichter to find a solution to the cake mix problem in frosting.[10] Since making the cake was so simple, housewives and other in-home cake makers could expend their creative energy on cake decorating inspired by, among other things, photographs in magazines of elaborately decorated cakes.

This simple, fresh strawberry cake is the perfect springtime dessert. Besides being wonderfully easy to slice and serve for a crowd, sheet cakes (like this pink beauty) are great for entertaining because they require no special cake frosting skills. Get the Recipe: Fresh Strawberry Sheet Cake   How to Hull Strawberries Shortcut Strawberry Cheesecake Sweet Rolls

This refers to the process of setting a price for a product, including discounts. The price need not be monetary; it can simply be what is exchanged for the product or services, e.g. time, energy, or attention or any sacrifices consumers make in order to acquire a product or service. The price is the cost that a consumer pays for a product—monetary or not. Methods of setting prices are in the domain of pricing science.
A broad array of skills and organizational tiers and functions are represented within each category. CMOs and other marketing executives such as chief experience officers and global brand managers increasingly operate as the orchestrators, assembling cross-functional teams from these three classes of talent to tackle initiatives. Orchestrators brief the teams, ensure that they have the capabilities and resources they need, and oversee performance tracking. To populate a team, the orchestrator and team leader draw from marketing and other functions as well as from outside agencies and consulting firms, balancing the mix of think, do, and feel capabilities in accordance with the team’s mission. (See the interactive exhibit “The Orchestrator Model.”)
Chocolate, caramel, and pecans harmonize perfectly in this stunning chocolate layer cake. Devil's food cake mix with pudding plus chocolate morsels result in brownie-like layers filled and frosted with a jazzed up ready-to-spread fudge frosting. Get the Recipe: Chocolate Turtle Cake How to Make Edible Cookie Dough How to Make Chocolate "Chip" Rice Krispy Treats Coffee Liqueur Affogato with Chocolate Whipped Cream
In August and September 2017, two FTC agents posing as potential buyers recorded conversations with Sanctuary Belize Enterprises salespeople and received marketing material about the project. — Katy Mclaughlin, WSJ, "Americans Spent $100 Million on Tropical Real Estate. They Were Scammed, FTC Says.," 11 Dec. 2018 Following the social media craze known as the Tide Pod Challenge, in which teens consumed laundry detergent for fun, Tide has created new packaging that looks exactly like a box of wine. Because, marketing. — Eileen Reslen, House Beautiful, "Tide's New Eco Box Totally Resembles Boxed Wine," 12 Nov. 2018 And at the mass level, retailers like Target and J.Crew now cast non-sample-size models in marketing materials as a matter of course. — Hilary George-parkin, Glamour, "What's Holding Victoria's Secret Back From Body Diversity on the Runway?," 9 Nov. 2018 Real estate developments designed by Meier scrubbed his name from from their marketing materials. — Diana Budds, Curbed, "Richard Meier is out following sexual harassment allegations—sort of," 9 Oct. 2018 Jehv Maravilla, 21, and his friend Christian Toledo, 25, placed the sign in the Pearland McDonald’s after noticing a lack of Asian representation in the marketing materials. — Alexandra Deabler, Fox News, "McDonald's customers who hung fake poster in restaurant for 51 days get $25G checks from fast food chain," 19 Sep. 2018 In the case of Sponsored events, sponsors will be clearly identified to all on-site participants and in marketing materials tied to the relevant conference or event in language that indicates their role as underwriters. — Bloomberg, "Terms of Service," 8 July 2018 Big Agnes’ marketing material will often reference the Tiger Wall’s trail weight, but this is not a practical weight, since its performance is greatly diminished if the rear corners and vestibules are not tensioned. — Andrew Skurka, Outside Online, "Review: Big Agnes Tiger Wall Tents," 28 June 2018 Google also said that in Android 9, the Android Neural Networks API is running entirely on the Hexagon 690, said PJ Jacobowitz, a senior marketing manager at Qualcomm. — Mark Hachman, PCWorld, "Meet Qualcomm's Snapdragon 855: AI boosts, a smarter camera, mobile gaming—and bye-bye, JPEG," 5 Dec. 2018
MIXING TOOLS: The tools you use to mix cake can be just as important as the ingredients. Many cakes utilize the creaming method which is creaming together the butter and sugar first. While creaming, the sugar crystals are cut into the butter -or fat- which create tiny pockets of air that will help the cake to rise. It is important is use a stand mixer in this method as you often want to cream the butter and sugar at high speeds for a longer amount of time. While a hand-held mixer will work, it may not get you the same results.
Publicity involves attaining space in media, without having to pay directly for such coverage. As an example, an organization may have the launch of a new product covered by a newspaper or TV news segment. This benefits the firm in question since it is making consumers aware of its product, without necessarily paying a newspaper or television station to cover the event.

Gigi’s Classic Gourmet Cake Selection is a delicious expansion of our world-famous cupcake flavors! These 8-inch cakes are baked fresh daily and always with the highest quality ingredients.  They include flavors that put Gigi’s on the map, including Scarlett’s Red Velvet, Strawberry Shortcake, Double Stuff Oreo and more! Gigi’s cakes are perfect for larger or more formal gatherings and make great gifts for anyone!  Contact Us and let one of our customer relationship experts help you choose the perfect cake for your party!


Special tools are needed for more complex cake decorating, such as piping bags and various piping tips, syringes and embossing mats. To use a piping bag or syringe, a piping tip is attached to the bag or syringe using a coupler. The bag or syringe is partially filled with icing which is sometimes colored. Using different piping tips and various techniques, a cake decorator can make many different designs. Basic decorating tips include open star, closed star, basketweave, round, drop flower, leaf, multi, petal, and specialty tips. An embossing mat is used to create embossed effects. A cake turntable that cakes are spun upon may be used in cake decoration.

What type of lead magnet should you build? That could either be an ebook, a cheat sheet, a checklist, a video and others. Of course, it's not just about the lead magnet. You have to have a squeeze page with sizzling sales copy to get people to drop into your funnel. But it all starts with a great lead magnet. The better it is, the more effective you'll be at reaching your audience.
At my own company we’ve used content marketing to grow more than 1,000% over the past year. Potential clients find our content, find value in it, and by the time they contact us they’re already convinced they want to work with us. We don’t have to engage in any high pressure sales tactics, it’s merely a matter of working out details, signing an agreement, and getting started. The trust that usually needs to be built up during an extensive sales cycle has already been created before we know the potential client exists.
Baked goods have been around for thousands of years. The art of baking was developed early during the Roman Empire. It was a highly famous art as Roman citizens loved baked goods and demanded for them frequently for important occasions such as feasts and weddings etc. Due to the fame and desire that the art of baking received, around 300 BC, baking was introduced as an occupation and respectable profession for Romans. The bakers began to prepare bread at home in an oven, using mills to grind grain into the flour for their breads. The oncoming demand for baked goods vigorously continued and the first bakers' guild was established in 168 BC in Rome. This drastic appeal for baked goods promoted baking all throughout Europe and expanded into the eastern parts of Asia. Bakers started baking breads and goods at home and selling them out on the streets.
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