The Broadway star’s country-themed California wedding featured a cake inspired by her favorite Kentucky dessert: Derby Pie. The confection was a 3-tier, gluten-free chocolate cake with bourbon pecan mousse filling layered with chocolate chips. The frosting on the cake was a vanilla bean buttercream, which was drizzled with bourbon confectioners’ glaze to create the trendy drip look on top. 
As a mnemonic for 'product', 'price', 'place' and 'promotion', the four Ps are often referred to as the marketing mix or the marketing program,[33] represent the basic tools which marketers can use to bring their products or services to market. They are the foundation of managerial marketing and the marketing plan typically devotes a section to each of these Ps.
PANS: Pans and how you prepare them matter. Light colored pans (and glass) work the best for baking cakes. Dark metal absorbs heat faster and can result in the bottom and edges of your cake burning. The gold standard for preparing pans is the butter, flour, and parchment method. This is covering the pan in a thin coat of butter, dusting it with flour (or cocoa for chocolate cakes) and then lining the pan with parchment paper made to fit. You can also use my homemade GOOP (my favorite for intricate pans!) or non-stick baking spray.

For five generations and almost 200 years, the Jucker family has been skillful bakers. The family history of baking began in Chrzanow, Poland. In 1932, at the age of ten, twin brothers Sigmund and Sol began working at the family bakery due to a bakers’ strike. Everything was truly handmade – the dough was placed in a trough, and everything was mixed by hand since the original bakery had no electric or handheld mixers.
What type of lead magnet should you build? That could either be an ebook, a cheat sheet, a checklist, a video and others. Of course, it's not just about the lead magnet. You have to have a squeeze page with sizzling sales copy to get people to drop into your funnel. But it all starts with a great lead magnet. The better it is, the more effective you'll be at reaching your audience.

To understand what separates the strategies and structures of superior marketing organizations from the rest, EffectiveBrands (now Millward Brown Vermeer)—in partnership with the Association of National Advertisers, the World Federation of Advertisers, Spencer Stuart, Forbes, MetrixLab, and Adobe—initiated Marketing2020, which to our knowledge is the most comprehensive marketing leadership study ever undertaken. Coauthor Keith Weed, the CMO of Unilever, is the chairman of the initiative’s advisory board. To date the study has included in-depth qualitative interviews with more than 350 CEOs, CMOs, and agency heads, and over a dozen CMO roundtables in cities worldwide. We also conducted online quantitative surveys of 10,000-plus marketers from 92 countries. The surveys encompassed more than 80 questions focusing on marketers’ data analytics capabilities, brand strategy, cross-functional and global interactions, and employee training.


^ Fisk, R.P., Brown, W. and Bitner, M.J., "Tracking the Evolution of Services Marketing Literature, Journal of Retailing, vol. 41 (April), 1993; Booms, B. and Bitner, M. J. "Marketing Strategies and Organizational Structures for Service Firms" in James H. Donnelly and William R. George (eds), Marketing of Services, Chicago: American Marketing Association, 47–51; Booms, B. and Bitner, M. J. "Marketing Strategies and Organizational Structures for Service Firms" in James H. Donnelly and William R. George (eds), Marketing of Services, Chicago: American Marketing Association, 47–51
The country couple tied the knot in Cabo San Lucas, Mexico on Dec. 2 and their cake was just as dreamy as the wedding location. The lovebirds served a four-tier confection from Cabo Cakery with vanilla, red velvet and carrot flavors. And the morning after the festivities, the “Legends” singer shared with Twitter that she was still eating it! “Woke up to the hottest human I’ve ever seen wearing a ring and ate leftover wedding cake for breakfast hello marriage,”she wrote. 

But this isn't just about posting your ideas on your own blog. You should start authority blogging. Use platforms like Medium to post content. Answer questions on Quora and Reddit. Or get out there onto LinkedIn's publishing platform. These are all authority domains that anyone can post on, which have massive audiences, giving you instant and immediate reach right now.

I like Seth a lot but sometimes his ideas are not a reflection of the real world. There are some products that benefit from telling a brand story but 99% of products don’t need a story. When I buy a frozen pizza or cereal I don’t need a brand story, just give me a good product at a fair price. If marketers should want to change the world why do some brands who have violated consumer trust still grow and make money? Yes, some products solve my problems but most just meet my basic need as a consumer.
In addition to engaging customers and inspiring employees, a powerful and clear brand purpose improves alignment throughout the organization and ensures consistent messaging across touchpoints. AkzoNobel’s Dulux, one of the world’s leading paint brands, offers a case in point. In 2006, AkzoNobel was operating a heavily decentralized business structured around local markets, with each local business setting its own brand and business goals and developing its own marketing mix. Not surprisingly, the outcome was inconsistent brand positioning and results; Dulux soared in some markets and floundered in others. In 2008, Dulux’s new global brand team pursued a sweeping program to understand how people perceived the brand across markets, paint’s purpose in their lives, and the human truths that inspired people to color their environments. From China, to India, to the UK, to Brazil, a consistent theme emerged: The colors around us powerfully influence how we feel. Dulux wasn’t selling cans of paint; it was selling “tins of optimism.” This new definition of Dulux’s brand purpose led to a marketing campaign, “Let’s Color.” It enlists volunteers, which now include more than 80% of AkzoNobel employees, and donates paint (more than half a million liters so far) to revitalize run-down urban neighborhoods, from the favelas of Rio to the streets of Jodhpur. In addition to aligning the once-decentralized marketing organization, Dulux’s purpose-driven approach has expanded its share in many markets.

The trick? Find the right influencer in your niche so that you're targeting the right audience. It's not just about spreading your message. It's about spreading your message to the right consumer base. If you can do that properly, then you can likely reach a sizable audience for not much money invested when you think about the potential profit it can return.
^ Porcu, L., del Barrio-Garcia, S., and Kitchen, P.J., "How Integrated Marketing Communications (IMC) works? A theoretical review and an analysis of its main drivers and effects/ ¿Cómo funciona la Comunicación Integrada de Marketing (CIM)? Una revisión teórica y un análisis de sus antecedentes y efectos," COMUNICACIÓN Y SOCIEDAD, Vol. XXV, Núm. 1, 2012, pp 313-348
For the talk-show host and her now-husband, who exchanged vows on June 21 at Topping Rose House in Bridgehampton, New York, it was important to finish off the multi-course reception meal with a cake that was delicious but light. The perfect ending turned out to be a three-tier strawberry-lemon cake paired with the hotel’s house-made lemon thyme and strawberry sorbets. The strawberries couldn’t have been any fresher: The hotel restaurant, overseen by Top Chef’s Tom Colicchio, grows its own out back.
MIXING TOOLS: The tools you use to mix cake can be just as important as the ingredients. Many cakes utilize the creaming method which is creaming together the butter and sugar first. While creaming, the sugar crystals are cut into the butter -or fat- which create tiny pockets of air that will help the cake to rise. It is important is use a stand mixer in this method as you often want to cream the butter and sugar at high speeds for a longer amount of time. While a hand-held mixer will work, it may not get you the same results.
To overcome the deficiencies of the 4 P model, some authors have suggested extensions or modifications to the original model. Extensions of the four P's include "people", "process", and "physical evidence" and are often applied in the case of services marketing[49] Other extensions have been found necessary in retail marketing, industrial marketing and internet marketing:
Marketing historically has marched to its own drummer, at best unevenly supporting strategy handed down from headquarters and, more commonly, pursuing brand or marketing goals (such as growing brand equity) that were not directly related to the overall business strategy. Today high-performing marketing leaders don’t just align their department’s activities with company strategy; they actively engage in creating it. From 2006 to 2013, our surveys show, marketing’s influence on strategy development increased by 20 percentage points. And when marketing demonstrates that it is fighting for the same business objectives as its peers, trust and communication strengthen across all functions and, as we shall see, enable the collaboration required for high performance.
We’re glad the actress and her political-activist fiancé didn’t elope as originally planned – because then she and Montilio’s Baking Company of Boston would never have designed this gorgeous four-tiered cake! Feeding about 250 guests, including Julia Louis-Dreyfus and Larry David, who attended the couple’s August 2 nuptials at the Kennedy compound in Hyannis Port, Massachusetts, the pale pink confection featured white cake with white buttercream and hand-painted blue flowers etched in gold.
^ Hooley, G., Fahy, J., Beracs, J., Fonfara, K. and Snoj, B., "Market Orientation in the Transition Economies of Central Europe: Tests of the Narver and Slater Market Orientation Scales," Journal of Business Research, Vol. 50, 2000, pp 273–285. Note that the most widely applied scale is that developed by Narver and Slater in Narver, J.C., and Slater, S.F., The Effect of Marketing Orientation on Business Profitability," Journal of Marketing, Vo. 54, 1990, pp 20–35
My hopes were quickly dashed in my quest for some “meat”, something of genuine value, something I could put to use in my daily job as a marketer. Unfortunately, the book Is really just a continuous string of Mr. Godin’s rambings on various topics he’s discussed in previous works. All of a sudden I was skipping huge swaths of examples and musings in the hope of finding something useful. I know Mr. Godin has a lot of useful advice and insights, but I just couldn’t find anything I could sink my teeth into in this particular book.
A 2011 meta analyses[28] has found that the factors with the greatest impact on sales performance are a salesperson's sales related knowledge (knowledge of market segments, sales presentation skills, conflict resolution, and products), degree of adaptiveness (changing behaviour based on the aforementioned knowledge), role clarity (salesperson's role is to expressly to sell), cognitive aptitude (intelligence) and work engagement (motivation and interest in a sales role).
In August and September 2017, two FTC agents posing as potential buyers recorded conversations with Sanctuary Belize Enterprises salespeople and received marketing material about the project. — Katy Mclaughlin, WSJ, "Americans Spent $100 Million on Tropical Real Estate. They Were Scammed, FTC Says.," 11 Dec. 2018 Following the social media craze known as the Tide Pod Challenge, in which teens consumed laundry detergent for fun, Tide has created new packaging that looks exactly like a box of wine. Because, marketing. — Eileen Reslen, House Beautiful, "Tide's New Eco Box Totally Resembles Boxed Wine," 12 Nov. 2018 And at the mass level, retailers like Target and J.Crew now cast non-sample-size models in marketing materials as a matter of course. — Hilary George-parkin, Glamour, "What's Holding Victoria's Secret Back From Body Diversity on the Runway?," 9 Nov. 2018 Real estate developments designed by Meier scrubbed his name from from their marketing materials. — Diana Budds, Curbed, "Richard Meier is out following sexual harassment allegations—sort of," 9 Oct. 2018 Jehv Maravilla, 21, and his friend Christian Toledo, 25, placed the sign in the Pearland McDonald’s after noticing a lack of Asian representation in the marketing materials. — Alexandra Deabler, Fox News, "McDonald's customers who hung fake poster in restaurant for 51 days get $25G checks from fast food chain," 19 Sep. 2018 In the case of Sponsored events, sponsors will be clearly identified to all on-site participants and in marketing materials tied to the relevant conference or event in language that indicates their role as underwriters. — Bloomberg, "Terms of Service," 8 July 2018 Big Agnes’ marketing material will often reference the Tiger Wall’s trail weight, but this is not a practical weight, since its performance is greatly diminished if the rear corners and vestibules are not tensioned. — Andrew Skurka, Outside Online, "Review: Big Agnes Tiger Wall Tents," 28 June 2018 Google also said that in Android 9, the Android Neural Networks API is running entirely on the Hexagon 690, said PJ Jacobowitz, a senior marketing manager at Qualcomm. — Mark Hachman, PCWorld, "Meet Qualcomm's Snapdragon 855: AI boosts, a smarter camera, mobile gaming—and bye-bye, JPEG," 5 Dec. 2018
At my own company we’ve used content marketing to grow more than 1,000% over the past year. Potential clients find our content, find value in it, and by the time they contact us they’re already convinced they want to work with us. We don’t have to engage in any high pressure sales tactics, it’s merely a matter of working out details, signing an agreement, and getting started. The trust that usually needs to be built up during an extensive sales cycle has already been created before we know the potential client exists.
Books. Like movies, people often think of books as selling themselves, but savvy marketers don’t sell books just to sell books, they sell books as marketing tools. Michael Port’s sales manual Book Yourself Solid is a great read for entrepreneurs, salespeople, and marketers, and while I’m sure Port enjoys selling his book, the book is a tool for driving customers to his coaching and speaking services. Although with self-publishing it’s easier than ever to publish a book, there is still the perception that it’s difficult and that only reputable professionals can publish a business book. Publish your own, and even if people don’t read it you can still use it as a form of content marketing every time you’re introduced as “Author of…”
The magical marriage of pudding or custard and cake in one recipe results in a cake more moist and flavorful than any standard chocolate or vanilla cake, angel food cake, or even pound cake. These cakes don’t need piles of sugary icing because they already have dynamic flavor. Each bite is a combination of warm cake and rich filling; creating an irresistible texture. If you want a decadent dessert with a simple recipe, a custard or pudding cake is sure to satisfy.   
In a product innovation approach, the company pursues product innovation, then tries to develop a market for the product. Product innovation drives the process and marketing research is conducted primarily to ensure that profitable market segment(s) exist for the innovation. The rationale is that customers may not know what options will be available to them in the future so we should not expect them to tell us what they will buy in the future. However, marketers can aggressively over-pursue product innovation and try to overcapitalize on a niche. When pursuing a product innovation approach, marketers must ensure that they have a varied and multi-tiered approach to product innovation. It is claimed that if Thomas Edison depended on marketing research he would have produced larger candles rather than inventing light bulbs. Many firms, such as research and development focused companies, successfully focus on product innovation. Many purists doubt whether this is really a form of marketing orientation at all, because of the ex post status of consumer research. Some even question whether it is marketing.
The first stage is called the "ideation stage," where the idea for the product or service is conceived. Before products go to the market, companies must decide what styles, sizes, flavors, and scents they should sell and the packaging designs they should use. Then, marketing departments usually test new product concepts with focus groups and surveys to ascertain interest levels among potential buyers and refine certain elements.

This refers to the process of setting a price for a product, including discounts. The price need not be monetary; it can simply be what is exchanged for the product or services, e.g. time, energy, or attention or any sacrifices consumers make in order to acquire a product or service. The price is the cost that a consumer pays for a product—monetary or not. Methods of setting prices are in the domain of pricing science.

Though social and digital media are rapidly transforming marketing and new tools emerge daily, in most firms the organization of the function hasn’t changed in 40 years. How should marketers revamp their strategies, structures, and capabilities to meet the new realities? To find out, the consultancy EffectiveBrands and its partners conducted a study involving 10,000 marketers from 92 countries, which examined what separated high-performing marketers from the pack.


Some varieties of cake are widely available in the form of cake mixes, wherein some of the ingredients (usually flour, sugar, flavoring, baking powder, and sometimes some form of fat) are premixed, and the cook needs add only a few extra ingredients, usually eggs, water, and sometimes vegetable oil or butter. While the diversity of represented styles is limited, cake mixes do provide an easy and readily available homemade option for cooks who are not accomplished bakers.
During the Great Depression, there was a surplus of molasses and the need to provide easily made food to millions of economically depressed people in the United States.[8] One company patented a cake-bread mix in order to deal with this economic situation, and thereby established the first line of cake in a box. In so doing, cake as it is known today became a mass-produced good rather than a home- or bakery-made specialty.
This delightfully floral pound cake is a super fun and elegant twist on the classic 7-Up pound cake—not to mention, a most delicious introduction to elderflower if you’re not familiar with its flavor. Easy to whip up and incredibly impressive, this elderflower dessert is a fantastic option for your next dinner party. The floral notes from the elderflower liqueur and tonic water, as well as the lemony tart glaze, perfectly balance the pound cake’s richness. You can find elderflower tonic water at grocery stores such as Whole Foods and Fresh Market, but you can also order it online if you have trouble tracking it down locally. You will have leftover tonic—but don’t worry, that’s just a perfect excuse to make yourself an elderflower gin and tonic to enjoy while your cake bakes. While the flower flavor in this fabulous cake certainly shines, it isn’t at all overbearing. 
In the consumer-driven approach, consumer wants are the drivers of all strategic marketing decisions. No strategy is pursued until it passes the test of consumer research. Every aspect of a market offering, including the nature of the product itself, is driven by the needs of potential consumers. The starting point is always the consumer. The rationale for this approach is that there is no point spending R&D funds developing products that people will not buy. History attests to many products that were commercial failures in spite of being technological breakthroughs.[59]
Companies are increasingly enhancing the value of their products by creating customer experiences. Some deepen the customer relationship by leveraging what they know about a given customer to personalize offerings. Others focus on the breadth of the relationship by adding touchpoints. Our research shows that high-performing brands do both—providing what we call “total experience.” In fact, we believe that the most important marketing metric will soon change from “share of wallet” or “share of voice” to “share of experience.”
During the Great Depression, there was a surplus of molasses and the need to provide easily made food to millions of economically depressed people in the United States.[8] One company patented a cake-bread mix in order to deal with this economic situation, and thereby established the first line of cake in a box. In so doing, cake as it is known today became a mass-produced good rather than a home- or bakery-made specialty.
The product aspects of marketing deal with the specifications of the actual goods or services, and how it relates to the end-user's needs and wants. The product element consists of product design, new product innovation, branding, packaging, labelling. The scope of a product generally includes supporting elements such as warranties, guarantees, and support. Branding, a key aspect of the product management, refers to the various methods of communicating a brand identity for the product, brand, or company.
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