Senior managers across the company can benefit from programs for sharing expertise on consumer habits, competitor strategy, and retail dynamics. Virgin, Starbucks, and other corporations have created intensive “immersion” programs for this purpose. Executives at the director level can profit from advanced courses that focus on strategic considerations such as portfolio management and partnering. We find that senior leaders often gain a lot from digital and social media training, as they’re frequently less well versed in those areas than their junior colleagues are. Appreciating this, companies including Unilever and Diageo have taken their senior leaders to Facebook for training. We’ve collaborated with partners at Google, MSN, and AOL to develop similar programs, including “reverse mentoring,” which pairs very senior managers with younger staffers. Even the CMO can benefit from continued, targeted training. Visa’s Antonio Lucio, for instance, hired a digital native to teach him about social media and monitor his progress.
We believe the world would be a better place if marketers had the tools to better connect with people. The leading brands of the world, and the marketing professionals who lead them, turn to us for right-time decisions that allow them to optimize their message and marketing mix to increase campaign performance, sales and engagement. Our cutting-edge software, powered by more than 100 Trillion data points, delivers PersonCentricTM insights that reduce inefficiency and improve the overall consumer experience.
Our research has identified five drivers of organizational effectiveness. The leaders of high-performing companies connect marketing to the business strategy and to the rest of the organization; inspire their organizations by engaging all levels with the brand purpose; focus their people on a few key priorities; organize agile, cross-functional teams; and build the internal capabilities needed for success.
A firm employing a product orientation is mainly concerned with the quality of its own product. A product orientation is based on the assumption that, all things being equal, consumers will purchase products of a superior quality. The approach is most effective when the firm has deep insights into customers and their needs and desires derived from research and (or) intuition and understands consumers' quality expectations and price they are willing to pay. For example, Sony Walkman and Apple iPod were innovative product designs that addressed consumers' unmet needs. Although the product orientation has largely been supplanted by the marketing orientation, firms practising a product orientation can still be found in haute couture and in arts marketing.
Complex matrixed organizational structures—like those captured in traditional, rigid “Christmas tree” org charts—are giving way to networked organizations characterized by flexible roles, fluid responsibilities, and more-relaxed sign-off processes designed for speed. The new structures allow leaders to tap talent as needed from across the organization and assemble teams for specific, often short-term, marketing initiatives. The teams may form, execute, and disband in a matter of weeks or months, depending on the task.
On the day of their May 6 nuptials in Devon, England, the British Olympic diver surprised Black with a five-tier, red, white and blue cake made by U.K. bakery Crumbs & Doilies. The dessert featured layers of banana chocolate chip cake (Daley’s favorite) and carrot cake (Black’s favorite) and each tier had its own unique patriotic design, including one decorated with white chocolate bark made by Daley himself.
“The most beautiful and delicious wedding cake ever!!” the Entourage star, who married Aaron Fox on June 12 in L.A., said on Instagram. “Thank you @cakestudiola Sonia you are a baking genius!” The 4-tiered, flower-adorned confection was presented on a beautiful metallic stand, and next to it stood a fox and squirrel ‘bride and groom’ – a clever tribute to the groom’s last name.
Podcasts. Michael Hyatt, author of the best-selling book Platform: Get Noticed in a Noisy World, practices what he preaches. His “This is Your Life” podcast is downloaded 250,000 times each month. As Hyatt elaborates on his blog post 4 Reasons You Should Consider Launching Your Own Podcast, “A podcast gives you visibility in a completely different world—primarily iTunes. I have had scores of new people say they had never heard of me until they stumbled onto me in iTunes.” Hyatt gives valuable information and advice in his podcast--all for free. But that podcast leads to more sales of his books, signups for his courses, and requests for him as a speaker.
Like many companies, The Radio City Rockettes were eager to kick up sales and beat the competition. But with only two months of showtime, they can't afford to wait to optimize on lookback sales. Marketing Evolution's software was selected to identify leading indicators, measure performance and recommend media and creative optimizations across online and offline channels.
The This Is Us star and his new bride—who were married on Oct. 28 during an emotional outdoor ceremony—chose a pink ombre look for their three-tier confection for a very special reason. The design created by Sweet Lady Jane bakery intentionally mirrored the rose petals that covered the aisle at their wedding—both the aisle and the cake transitioned from dark pink to white.
My hopes were quickly dashed in my quest for some “meat”, something of genuine value, something I could put to use in my daily job as a marketer. Unfortunately, the book Is really just a continuous string of Mr. Godin’s rambings on various topics he’s discussed in previous works. All of a sudden I was skipping huge swaths of examples and musings in the hope of finding something useful. I know Mr. Godin has a lot of useful advice and insights, but I just couldn’t find anything I could sink my teeth into in this particular book.
Internet marketing presents both marketing practitioners and scholars with special challenges including: customer empowerment, new communication modes, real-time interactivity, access to global markets, high levels of market transparency and difficulty maintaining competitive advantages. While some scholars argue for an expanded marketing mix for internet marketing, most argue that entirely new models are required.
The Broadway star’s country-themed California wedding featured a cake inspired by her favorite Kentucky dessert: Derby Pie. The confection was a 3-tier, gluten-free chocolate cake with bourbon pecan mousse filling layered with chocolate chips. The frosting on the cake was a vanilla bean buttercream, which was drizzled with bourbon confectioners’ glaze to create the trendy drip look on top.
Jeremy and Anne met while working for Thomas Keller at Bouchon Bakery in the Napa Valley, California and have been baking together ever since. They honed their skills in different kitchens around the San Francisco Bay Area before moving to San Antonio in the summer of 2010. In 2011 they met entrepreneur Charlie Biedenharn who joined them in forming Bakery Lorraine.