This might just be the most decadently delicious Guinness chocolate cake recipe a St. Patrick’s Day celebration has ever seen. If nothing else, it serves as further proof that Guinness and chocolate are a match made in dessert heaven. As impressive as it may look and taste, this is a surprisingly easy cake to prepare. We opted for a bundt in developing this Guinness chocolate cake keeps in order to keep it simple to make and to ensure a perfectly moist final product. Guinness stout in the cake better makes for an added layer of rich chocolatey depth, while two boozy glazes—an Irish cream chocolate glaze and an Irish whiskey drizzle—really take this chocolate bundt cake to the next level.
As we have shown, the most effective marketers lead by connecting, inspiring, focusing, and organizing for agility. But none of those activities can be fully accomplished, or sustained, without the continual building of capabilities. Our research shows pronounced differences in training between high- and low-performing companies, in terms of both quantity and quality.
Former McDonald’s CMO Larry Light understood that principle when he became the chief brand officer of the InterContinental Hotels Group, where the marketing team was intent on reorganizing its operation. Light quickly focused the team on defining marketing’s purpose, its goals, and a process for achieving them. Once those had been clarified, a rational reorganization could occur.
This colorful unicorn-inspired layer cake is the pinnacle of cuteness—perfect for a birthday party or for anyone who’s just super into the current unicorn craze. While this cake is fantastically wow-worthy, and does take some time and loving dedication to construct, you don’t need to be a pastry chef to pull it off. In fact, creating this mythical masterpiece really is totally achievable for a home baker—just follow the instructions and don’t be afraid to have a little fun with it! You’ll be amazed what you can achieve with Vanilla Buttercream Frosting, some colorful candy, and a little bit of fondant. Get the Recipe: Unicorn Cake Get the Recipe: Vanilla Buttercream Frosting How to Make Lemon Curd Pound Cake How to Make a La La Land Cake
When we asked eight global marketing executives in one organization to list their top five marketing objectives, only two goals made it onto everyone’s list. The remainder was a motley assortment of personal or local objectives. Such misalignment, our data show, increases the farther teams are from an organization’s center of power. With marketing activities ever more dispersed across global companies, that risk must be carefully managed.
And there were many, many other things I learned there that radically changed the way I saw the world, and This is Marketing is the perfect companion to my Marketing Seminar experience and a stand-alone handbook for those looking to make positive change happen. Whether you have participated in The Marketing Seminar or not, Seth guides the reader through a journey that isn't focused on product, place, price, and promotion, but empathy, status, connection, stories, tension, tribes (smallest viable audience), and generous attention. He boldly confronts selfish marketing that seeks to cajole or manipulate, and demystifies other concepts that allow anyone with the heart and determination to make their change real overcome both internal and external barriers.