At my own company we’ve used content marketing to grow more than 1,000% over the past year. Potential clients find our content, find value in it, and by the time they contact us they’re already convinced they want to work with us. We don’t have to engage in any high pressure sales tactics, it’s merely a matter of working out details, signing an agreement, and getting started. The trust that usually needs to be built up during an extensive sales cycle has already been created before we know the potential client exists.
The comedian and his new bride had some helping (little) hands when it came to their decadent cake. “I have a sister who has two little girls who are 7 and 10, my best friend Nikka Costa has a little girl who’s 11, and my other best friend Ever Carradine has a little girl who’s 6, and it was really important for me to incorporate all the kids who mattered to me in my life, because I haven’t had my own children,” Salenger says.  “I’ve been Auntie Mere to all of these children since the days they were born. Patton and I came up with the idea of just having a plain white wedding cake and having all the little girls decorate our cake. We got all different shades of pink candies and flowers, and we had the girls decorate it. Alice was super proud that she formed the candies into an M + P.”

Baked flourless cakes include baked cheesecakes and flourless chocolate cakes. Cheesecakes, despite their name, aren't really cakes at all. Cheesecakes are in fact custard pies, with a filling made mostly of some form of cheese (often cream cheese, mascarpone, ricotta, or the like), and have very little flour added, although a flour-based or graham cracker crust may be used. Cheesecakes are also very old, with evidence of honey-sweetened cakes dating back to ancient Greece.

Though Scruggs’s style for her December 12 wedding to the E! News co-host leaned toward traditional, she wanted a contemporary cake – not a problem for Fancy Cakes by Lauren, a Dallas bakery. After studying the bride’s Pinterest boards, baker/owner Lauren Kitchens dreamed up a glamorous six-tier confection that was “light and ethereal,” she said. The buttercream-covered layers (amaretto with toffee filling and vanilla with salted caramel mousse) were decorated with hand-made deep pink sugar flowers, lace appliqués made from fondant and paper thin ombré chocolate ruffles.
Marketing practice tended to be seen as a creative industry in the past, which included advertising, distribution and selling. However, because the academic study of marketing makes extensive use of social sciences, psychology, sociology, mathematics, economics, anthropology and neuroscience, the profession is now widely recognized as a science,[8] allowing numerous universities to offer Master-of-Science (MSc) programs.[9]

^ Blackwell Reference, http://www.blackwellreference.com/public/tocnode?id=g9780631233176_chunk_g978140510254422_ss1-48; Kotler, P., "What consumerism means for marketers", Harvard Business Review, vol. 50, no. 3, 1972, pp 48-57; Wilkie, W.L. and Moore, E.S., "Macromarketing as a Pillar of Marketing Thought," Journal of Macromarketing, Vol. 26 No. 2, December 2006, pp 224-232 DOI: 10.1177/0276146706291067; Wilkie, W. L. and Moore, E.S., "Scholarly Research in Marketing: Exploring the “4 Eras” of Thought Development," Journal of Public Policy and Marketing, Vol. 22, No. 2, 2003, pp 116–146
At Nothing Bundt Cakes our goal is to create a cake that not only reminds you of home, but also opens you to a new world. And while that’s no easy request, the handcrafted recipes of our founders, Dena Tripp and Debbie Shwetz, are more than up to the task. Each recipe only uses the finest ingredients; real eggs, butter and cream cheese, all to bring you Bundt Cake perfection. Enjoy!
Create this stellar constellation-inspired Zodiac Cake using boxed cake mix, and just a little craftiness. The colorful astrological layer cake is fun to assemble and decorate, and would make for an awesome birthday centerpiece.  Get the Recipe: Zodiac Cake How to Make a Unicorn Cake How to Make a La La Land Cake WTF Do King Cakes Have Babies Inside?
The This Is Us star and his new bride—who were married on Oct. 28 during an emotional outdoor ceremony—chose a pink ombre look for their three-tier confection for a very special reason. The design created by Sweet Lady Jane bakery intentionally mirrored the rose petals that covered the aisle at their wedding—both the aisle and the cake transitioned from dark pink to white.
As we are working through these issues at CMI, it’s a great time to look for some inspiration and best practices for quality videos. What better place to mine for ideas than some of the best video-related sessions at Content Marketing World. From creating videos that people want to watch to finding ideas for those videos to following best practices for social media, here are some of the key takeaways from my favorite sessions about video.
Poke cake meets pound cake in this must-make spring dessert. A perfectly moist, dense vanilla pound cake (with a delightful hint of almond) is filled with a fresh strawberry filling—adding to the cake's tender crumb and providing the perfect fruity sweet-tart flavor balance. Finish the whole thing off with an eye-catching fresh strawberry glaze, and you have a supremely awesome cake on your hands. Be warned, if you share this pound cake with friends, you'll need to be ready to share the recipe as well. 
At my own company we’ve used content marketing to grow more than 1,000% over the past year. Potential clients find our content, find value in it, and by the time they contact us they’re already convinced they want to work with us. We don’t have to engage in any high pressure sales tactics, it’s merely a matter of working out details, signing an agreement, and getting started. The trust that usually needs to be built up during an extensive sales cycle has already been created before we know the potential client exists.

Our research has identified five drivers of organizational effectiveness. The leaders of high-performing companies connect marketing to the business strategy and to the rest of the organization; inspire their organizations by engaging all levels with the brand purpose; focus their people on a few key priorities; organize agile, cross-functional teams; and build the internal capabilities needed for success.

The This Is Us star and his new bride—who were married on Oct. 28 during an emotional outdoor ceremony—chose a pink ombre look for their three-tier confection for a very special reason. The design created by Sweet Lady Jane bakery intentionally mirrored the rose petals that covered the aisle at their wedding—both the aisle and the cake transitioned from dark pink to white.
A strategic business unit (SBU) is a subsidiary within a firm, which participates within a given market/industry. The SBU would embrace the corporate strategy, and attune it to its own particular industry. For instance, an SBU may partake in the sports goods industry. It thus would ascertain how it would attain additional sales of sports goods, in order to satisfy the overall business strategy.
Webpages. What’s the difference between a normal webpage and a webpage that is content marketing? Consider The Beginner’s Guide to SEO from Moz, a provider of SEO related tools and resources. This resource, offered for free, has been viewed millions of times, bringing in countless customers who otherwise might never have stumbled across Moz and the services they offer. Or take a look at a case study from the design firm Teehan+Lax. Most case studies are boring. Their case studies are fascinating. That’s the difference between simply putting content on your website, and content marketing.
Though Scruggs’s style for her December 12 wedding to the E! News co-host leaned toward traditional, she wanted a contemporary cake – not a problem for Fancy Cakes by Lauren, a Dallas bakery. After studying the bride’s Pinterest boards, baker/owner Lauren Kitchens dreamed up a glamorous six-tier confection that was “light and ethereal,” she said. The buttercream-covered layers (amaretto with toffee filling and vanilla with salted caramel mousse) were decorated with hand-made deep pink sugar flowers, lace appliqués made from fondant and paper thin ombré chocolate ruffles.
When the Dancing With the Stars judge was deciding on a wedding cake for her July nuptials to the NHL star, she pictured a “simple, elegant design,” cake decorator Kayla Carey told PEOPLE of the dessert covered with all-white buttercream frosting and embellished with a cascade of fresh flowers. “As far as flavors go, Julianne lives a pretty healthy lifestyle and didn’t want anything too heavy,” said Carey. “Each tier was four layers of cake with a layer of strawberries and cream, a layer of blackberries and cream and a layer of raspberries and cream.”
It’s no surprise that the fashion-minded Simpson, whose clothing line is a hit, would coordinate her wedding cake with her gown. Playing off the dress’s gold embroidery, the cake – by Joanie and Leigh’s Cakes in Bel Air, California – was covered in an elegant burnished gold fondant, as well as a layer of fluffy Italian meringue buttercream. And instead of having just one flavor combo, Simpson and Johnson, who married July 5, chose two: coconut cake with a coconut cream filling and vanilla cake with mixed berries and cream.

The American Pie star had not one, not two, but three gorgeous cakes at hisMontana wedding. This two-tiered unfrosted cake had a coconut base, almond-flavored top, and was layered with strawberry buttercream and fresh strawberries. The second cake was made with layered crepes, pastry cream, fresh figs, and honey, and the third emulated the flavors of a pecan pie.

When we asked eight global marketing executives in one organization to list their top five marketing objectives, only two goals made it onto everyone’s list. The remainder was a motley assortment of personal or local objectives. Such misalignment, our data show, increases the farther teams are from an organization’s center of power. With marketing activities ever more dispersed across global companies, that risk must be carefully managed.
When you’re throwing a surprise vow renewal for your wife, you want to make sure she’s going to like everything, including the cake! Bill enlisted Houston’s Who Made the Cake to create a sugar showpiece for the June 2014 affair. Since Jen loves starfish, the cake had a nautical theme, including hand-painted chocolate fondant shells, starfish and coral. The flavor? The tiers alternated between white cake with vanilla buttercream and chocolate-chocolate chip cake with chocolate ganache filling and chocolate fudge buttercream.
This decadent chocolate sheet cake is a prime choice for a Kentucky Derby viewing party—or any party, for that matter. The richness of this moist, buttermilk chocolate cake is intensified by utilizing the molasses notes of brown sugar (in addition to granulated sugar) and adding a generous sprinkling of chocolate chips in the batter. And then, you top the cake with an insanely delicious bourbon buttercream, candied walnuts, and a chocolate drizzle. Yeah, it's some kind of wonderful. Get the Recipe: Derby Cake How to Make a Unicorn Cake How to Make Shortcut Carrot Sheet Cake How to Make a La La Land Cake
Later, during the post-war boom, other American companies (notably General Mills) developed this idea further, marketing cake mix on the principle of convenience, especially to housewives. When sales dropped heavily in the 1950s, marketers discovered that baking cakes, once a task at which housewives could exercise skill and creativity, had become dispiriting. This was a period in American ideological history when women, retired from the war-time labor force, were confined to the domestic sphere, while still exposed to the blossoming consumerism in the US.[9] This inspired psychologist Ernest Dichter to find a solution to the cake mix problem in frosting.[10] Since making the cake was so simple, housewives and other in-home cake makers could expend their creative energy on cake decorating inspired by, among other things, photographs in magazines of elaborately decorated cakes.
At my own company we’ve used content marketing to grow more than 1,000% over the past year. Potential clients find our content, find value in it, and by the time they contact us they’re already convinced they want to work with us. We don’t have to engage in any high pressure sales tactics, it’s merely a matter of working out details, signing an agreement, and getting started. The trust that usually needs to be built up during an extensive sales cycle has already been created before we know the potential client exists.
In addition to engaging customers and inspiring employees, a powerful and clear brand purpose improves alignment throughout the organization and ensures consistent messaging across touchpoints. AkzoNobel’s Dulux, one of the world’s leading paint brands, offers a case in point. In 2006, AkzoNobel was operating a heavily decentralized business structured around local markets, with each local business setting its own brand and business goals and developing its own marketing mix. Not surprisingly, the outcome was inconsistent brand positioning and results; Dulux soared in some markets and floundered in others. In 2008, Dulux’s new global brand team pursued a sweeping program to understand how people perceived the brand across markets, paint’s purpose in their lives, and the human truths that inspired people to color their environments. From China, to India, to the UK, to Brazil, a consistent theme emerged: The colors around us powerfully influence how we feel. Dulux wasn’t selling cans of paint; it was selling “tins of optimism.” This new definition of Dulux’s brand purpose led to a marketing campaign, “Let’s Color.” It enlists volunteers, which now include more than 80% of AkzoNobel employees, and donates paint (more than half a million liters so far) to revitalize run-down urban neighborhoods, from the favelas of Rio to the streets of Jodhpur. In addition to aligning the once-decentralized marketing organization, Dulux’s purpose-driven approach has expanded its share in many markets.

If you have lots of connections on LinkedIn and you're not really posting on there, start immediately. You can reach a large audience, especially when your posts go viral. This is a great place to convey the entrepreneurial journey. Talk about your challenges and tell stories. The more effective your stories, the larger your potential reach when you go viral.


Retail marketing needs to account for the unique facets of retail stores. A number of authors have argued for the inclusion of two new Ps, namely, Personnel and Presentation since these contribute to the customer's unique retail experience and are the principal basis for retail differentiation. Some scholars also recommend adding Retail Format (i.e. retail formula) since it contributes to customer expectations.[52] The modified retail marketing mix is often called the 6 Ps of retailing.[53][54]

CMOs and other marketing leaders increasingly operate as orchestrators, tapping talent from inside and outside the company to staff short-term task forces. Those task forces bring together people, each with one of three kinds of focus: think, feel, or do. Depending on the task, the mix of those three types shifts. Here’s how cable service provider Liberty Global mixed team members for three task forces. Choose a task force to see the team’s think-feel-do mix and the results they got.


The Broadway star’s country-themed California wedding featured a cake inspired by her favorite Kentucky dessert: Derby Pie. The confection was a 3-tier, gluten-free chocolate cake with bourbon pecan mousse filling layered with chocolate chips. The frosting on the cake was a vanilla bean buttercream, which was drizzled with bourbon confectioners’ glaze to create the trendy drip look on top. 
^ Banting, P.M. & Ross, R.E., "The marketing mix: A Canadian perspective," Journal of the Academy of Marketing Science, vol. 1, no. 1, 1973, doi:10.1007/BF02729310; van Waterschoot, W. and van den Bulte, C., "The 4P Classification of the Marketing Mix Revisited," Journal of Marketing, Vol. 56, No. 4, 1992, p. 84; see also Culliton's original article in Culliton, J. The Management of Marketing Costs, Research Bulletin, Harvard University, 1948
Cakes may be classified according to the occasion for which they are intended. For example, wedding cakes, birthday cakes, cakes for first communion, Christmas cakes, Halloween cakes, and Passover plava (a type of sponge cake sometimes made with matzo meal) are all identified primarily according to the celebration they are intended to accompany. The cutting of a wedding cake constitutes a social ceremony in some cultures. The Ancient Roman marriage ritual of confarreatio originated in the sharing of a cake.
Read Joe Pulizzi's excellent book Epic Content Marketing. I started reading it after I wrote this post and it confirmed and expanded what I already knew about content marketing, with much more detail than I could ever go into here. Something Pulizzi emphasizes which I originally left out was the importance of focusing on producing mobile-friendly content, since smartphones are becoming the dominant way in which most of our customers access content. Also read Michael Hyatt's Platform, mentioned above. Frequent websites like those of Content Marketing Institute, Ragan, Copyblogger, Michael Hyatt, and Gary Vaynerchuk and sign up for their email newsletters. It won't take you long to become not just familiar with content marketing, but an expert.
Typical cake ingredients are flour, sugar, eggs, butter or oil or margarine, a liquid, and leavening agents, such as baking soda or baking powder. Common additional ingredients and flavourings include dried, candied, or fresh fruit, nuts, cocoa, and extracts such as vanilla, with numerous substitutions for the primary ingredients. Cakes can also be filled with fruit preserves, nuts or dessert sauces (like pastry cream), iced with buttercream or other icings, and decorated with marzipan, piped borders, or candied fruit.[1]

Retail marketing needs to account for the unique facets of retail stores. A number of authors have argued for the inclusion of two new Ps, namely, Personnel and Presentation since these contribute to the customer's unique retail experience and are the principal basis for retail differentiation. Some scholars also recommend adding Retail Format (i.e. retail formula) since it contributes to customer expectations.[52] The modified retail marketing mix is often called the 6 Ps of retailing.[53][54]
^ Porcu, L., del Barrio-Garcia, S., and Kitchen, P.J., "How Integrated Marketing Communications (IMC) works? A theoretical review and an analysis of its main drivers and effects/ ¿Cómo funciona la Comunicación Integrada de Marketing (CIM)? Una revisión teórica y un análisis de sus antecedentes y efectos," COMUNICACIÓN Y SOCIEDAD, Vol. XXV, Núm. 1, 2012, pp 313-348

As companies expand internationally, they inevitably reorganize to better balance the benefits of global scale with the need for local relevance. Our research shows that, as a result, the vast majority of brands are led much more centrally today than they were a few years ago. Companies are removing middle, often regional, layers and creating specialized “centers of excellence” that guide strategy and share best practices while drawing on needed resources wherever, and at whatever level, they exist in the organization. As companies pursue this approach, roles and processes need to be adapted.
On the first day in many Marketing 101 courses, professors often define marketing as, "all the processes involved in getting a product or service from the manufacturer or seller to the ultimate consumer." It includes creating the product or service concept, identifying who is likely to purchase it, promoting it and moving it through the proper selling channels. 

World War II directly affected bread industries in the UK. Baking schools closed during this time so when the war did eventually end there was an absence of skilled bakers. This resulted in new methods being developed to satisfy the world’s desire for bread. Methods like: adding chemicals to dough, premixes and specialised machinery. These old methods of baking were almost completely eradicated when these new methods were introduced and became industrialised. The old methods were seen as unnecessary and financially unsound, during this period there were not many traditional bakeries left.

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